Growth Lead, Owned Acquisition & Channel Activation

Belk; Charlotte (NC); On-site; USD 101,000 - 140,000; Full time

Job summary

Belk seeks a Sr. Manager, Owned Acquisition & Channel Activation to lead customer acquisition, contactability, list health and batch communications across Email, SMS and Push. You will grow Belk’s addressable customer base through stores and eCommerce while ensuring high-quality execution.

You will partner with Creative, Ecommerce, Marketing, Technology and Customer Analytics to deliver a personalized lifecycle experience and build an operating model that scales with retail velocity and volume.

Qualifications

• 7+ years of experience in CRM, lifecycle marketing or related roles.
• Experience leading cross-channel owned media programs (Email, SMS, Push).
• Strong leadership and cross-functional collaboration.
• Retail and business acumen with experience aligning promotions with campaigns.
• Experience with marketing automation platforms and platform roadmaps.

Responsibilities

• Own acquisition, list growth, and cross-channel contactability strategies.
• Lead batch communications strategy and optimize cadence and content.
• Develop an operating model to scale with volume and channel mix.
• Provide leadership to a high-performing CRM team and partner with Creative, Ecommerce, and Tech.
• Identify business needs and dependencies to prevent execution delays.

Skills

CRM

Lifecycle marketing

Leadership

Personalization

Customer analytics

Cross-functional collaboration

Channel strategy

Job description

Belk seeks a Sr. Manager, Owned Acquisition & Channel Activation to lead customer acquisition, contactability, list health and batch communications across Email, SMS and Push. You will grow Belk’s addressable customer base through stores and eCommerce while ensuring high-quality execution.

You will partner with Creative, Ecommerce, Marketing, Technology and Customer Analytics to deliver a personalized lifecycle experience and build an operating model that scales with retail velocity and volume.