Lifecycle Marketing Analyst — Email & Personalization

Belk; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Belk is seeking a Digital Marketing Analyst to help develop and execute strategic Email Marketing plans that drive Ecommerce and in-store sales. The role collaborates with Digital Marketing, Digital Experience, Creative Marketing, IT and Merchandising to translate campaigns into channel-specific content.

Responsibilities include channel activation, content planning, QA, and cross-functional coordination across Email, SMS, Push, and homepage experiences.

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics.
• Strong understanding of Email, SMS and Push channels and related customer strategies.
• Experience with A/B testing, holdouts, incrementality, and test-and-learn methods.
• Ability to translate insights into opportunities and activations across journeys.
• Experience in Retail eCommerce or direct-to-consumer environments.
• Familiarity with CRM, CDP, marketing automation or personalization platforms (preferred).

Responsibilities

• Execute and support campaigns across Email, SMS, Push, and homepage content, ensuring accurate build and launch.
• Translate marketing plans into channel-specific content and execution strategies.
• Activate audience segments and personalization across customer journeys; perform AB testing.
• Manage campaign setup across multiple marketing and content platforms.
• Partner with Marketing, Creative, Merchandising, eCommerce and IT to drive campaigns from planning to launch.
• QA campaigns in detail including content, links, offers, audience targeting and timing.
• Coordinate with cross-functional teams to keep work moving and manage dependencies.
• Balance planned campaigns with emerging needs in a fast-paced retail environment.

Skills

Personalization strategy

Omni-channel marketing

AI-driven personalization

Cross-functional collaboration

Unified customer communications

Tools

CRM / CDP / Marketing automation

Job description

Belk is seeking a Digital Marketing Analyst to help develop and execute strategic Email Marketing plans that drive Ecommerce and in-store sales. The role collaborates with Digital Marketing, Digital Experience, Creative Marketing, IT and Merchandising to translate campaigns into channel-specific content.

Responsibilities include channel activation, content planning, QA, and cross-functional coordination across Email, SMS, Push, and homepage experiences.