Growth-Focused B2B Partner Marketing Lead

CVS Health Corporation; Minnesota; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Bonus program

Equity award program

Comprehensive benefits

Job summary

CVS Health Corporation’s Health100 unit is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

You’ll own demand gen, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, coordinating with Sales and Commercial teams to drive measurable growth and ensure compelling enablement materials for partners.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years working in a matrixed organization.
• 3+ years organization, communication, storytelling and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution across audiences.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and materials development.
• Develop partner-focused messaging and tailored sales assets.
• Lead launches with aligned messaging and timelines across teams.
• Incorporate commercial insights from Sales and partner interactions.
• Define KPIs to measure marketing impact on pipeline and outcomes.

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional collaboration

Analytical thinking

Stakeholder management

Storytelling

Education

Bachelor's degree in Business/Marketing or related field

Job description

CVS Health Corporation’s Health100 unit is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

You’ll own demand gen, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, coordinating with Sales and Commercial teams to drive measurable growth and ensure compelling enablement materials for partners.