Growth-Focused Acquisition Marketing Manager

Vacation Tree; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Brightspeed is seeking an experienced Acquisition Marketing Leader in Charlotte, NC to own multi-channel strategies across Direct Mail, Email, and SMS. You will guide segmentation, channel planning, creative direction, and cadence while optimizing CPA, ROAS, and response rates.

You will manage budgets, oversee testing programs (A/B, multivariate), and align with Analytics, Creative, Product, and Marketing Strategy to drive growth and strong ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in acquisition, performance, direct response, lifecycle marketing.
• Direct ownership of two channels (Direct Mail, Email or SMS).
• Experience managing campaign budgets, forecasting, and optimization.
• Experience with A/B and multivariate testing.

Responsibilities

• Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels, including audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization.
• Develop and manage integrated acquisition campaign roadmaps and testing strategies to improve KPIs like response rate, conversion rate, CPA, and ROAS.
• Lead the planning and execution of acquisition campaigns from strategy through launch and optimization.
• Manage acquisition channel budgets, forecasting, and spend pacing to maximize growth and ROI.
• Analyze campaign performance to identify trends and translate insights into actionable recommendations and future strategies.
• Partner cross-functionally with Analytics, Creative, Product, Marketing Strategy, and other teams to align targeting, messaging, offers, and measurement.
• Establish and maintain campaign performance reporting frameworks to evaluate channel effectiveness.
• Present performance, insights, testing results, and recommendations to marketing leadership on a regular cadence.
• Manage relationships with external agencies and vendors to ensure quality and timely delivery.
• Stay current on acquisition marketing trends and regulatory requirements (CAN-SPAM, TCPA).
• May perform other duties as assigned.

Skills

Direct Mail

Email Marketing

SMS Marketing

Campaign Optimization

A/B Testing

Budget Forecasting

Analytics

Cross-Functional

Compliance CAN-SPAM TCPA

Partner Management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Brightspeed is seeking an experienced Acquisition Marketing Leader in Charlotte, NC to own multi-channel strategies across Direct Mail, Email, and SMS. You will guide segmentation, channel planning, creative direction, and cadence while optimizing CPA, ROAS, and response rates.

You will manage budgets, oversee testing programs (A/B, multivariate), and align with Analytics, Creative, Product, and Marketing Strategy to drive growth and strong ROI.