Multi-Channel Acquisition Marketing Lead

Brightspeed; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Brightspeed is seeking a marketing professional to lead customer acquisition initiatives across Direct Mail, Email, and SMS channels. You will own campaigns from strategy to launch, manage budgets, and optimize for CPA and ROAS while aligning with cross-functional teams.

Responsibilities include testing strategies, performance reporting, and staying current with industry trends to improve effectiveness and efficiency. This role requires strong collaboration and adherence to regulatory standards.

Qualifications

• Experience leading multi-channel acquisition campaigns (Direct Mail, Email, SMS) and audience segmentation.
• Ability to plan and manage integrated acquisition roadmaps and testing strategies (A/B, multivariate).
• Strong data-driven mindset with metrics like CPA, ROAS, response rate, and conversion rate focus.

Responsibilities

• Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels.
• Develop and manage integrated acquisition campaign roadmaps and testing strategies.
• Lead planning and execution of acquisition campaigns from strategy through launch and optimization.
• Manage acquisition channel budgets, forecasting, and spend pacing.
• Analyze campaign and channel performance to identify opportunities and improvements.
• Partner with Analytics, Creative, Product, Marketing Strategy, and other teams to align messaging and offers.
• Establish and maintain campaign performance reporting and measurement frameworks.
• Present performance, insights, and recommendations to marketing leadership.
• Manage relationships with external agencies, print and fulfillment vendors, and other partners.
• Stay current on acquisition marketing trends and channel capabilities.
• Ensure campaigns comply with CAN-SPAM, TCPA, and privacy/brand standards.
• May perform other duties as assigned.

Job description

Brightspeed is seeking a marketing professional to lead customer acquisition initiatives across Direct Mail, Email, and SMS channels. You will own campaigns from strategy to launch, manage budgets, and optimize for CPA and ROAS while aligning with cross-functional teams.

Responsibilities include testing strategies, performance reporting, and staying current with industry trends to improve effectiveness and efficiency. This role requires strong collaboration and adherence to regulatory standards.