Director of Creative Strategy & Campaign Excellence

Brightspeed; Charlotte (NC); Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

Brightspeed in Charlotte, NC, is seeking a Manager of Creative Strategy to drive strategic creative direction and execution for high-impact campaigns across paid media and direct response channels. You will guide messaging, lead a talented team, and ensure consistency and performance across all touchpoints.

You will mentor team members, manage budgets, and partner with Analytics, Product Marketing, Brand, and CRM to optimize campaigns for customer acquisition and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline.
• Experience leading creative teams and managing agency partners through full-funnel campaigns.
• Strong expertise in creative and messaging strategy, including value proposition development and CTAs.
• Ability to translate strategies and insights into clear, compelling creative directions.

Responsabilités

• Lead strategic creative direction for high-impact campaigns across paid media and direct response channels.
• Mentor a team responsible for creative strategy, execution, and asset development.
• Oversee budgets, forecasting, and resource allocation to support marketing priorities.
• Collaborate with Analytics and Media to optimize creative effectiveness.
• Establish end-to-end campaign development processes from briefing to launch.

Connaissances

Marketing strategy

Leadership

Agency management

Cross-functional collaboration

Data-driven testing

Excellent presentation skills

Formation

Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field

Description du poste

Brightspeed in Charlotte, NC, is seeking a Manager of Creative Strategy to drive strategic creative direction and execution for high-impact campaigns across paid media and direct response channels. You will guide messaging, lead a talented team, and ensure consistency and performance across all touchpoints.

You will mentor team members, manage budgets, and partner with Analytics, Product Marketing, Brand, and CRM to optimize campaigns for customer acquisition and revenue growth.