Head of Creative Strategy & Campaign Innovation (Remote)

Vacation Tree; Charlotte (NC); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive benefits package

401(k) plan with company match

Employee assistance program

Job summary

Brightspeed in Charlotte, NC seeks a Manager, Creative Strategy to lead the strategic creative direction, development, and execution of marketing campaigns across paid media, CRM, eCommerce, and direct response channels.

You will partner with Marketing Strategy, Demand Generation, and Analytics, lead a team, drive test-and-learn programs, manage budgets, and ensure alignment with business priorities while delivering growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline.
• Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, and direct mail.
• Experience leading creative teams and/or managing agency partners through full-funnel campaigns.

Responsibilities

• Lead strategic creative direction for high-impact campaigns across paid media and direct response channels.
• Partner with Marketing Strategy and Demand Generation teams to translate priorities into scalable campaigns.
• Establish messaging hierarchies and value propositions for cross-channel consistency.
• Oversee development and execution of creative assets to maximize engagement and conversions.
• Mentor a team and manage creative production budgets and test-and-learn strategies.
• Collaborate with Analytics and Media to optimize performance and translate insights into actions.
• Lead end-to-end campaign development from briefing to launch and across functions.

Skills

Creative strategy

Leadership

Campaign optimization

Cross-functional collaboration

Performance marketing

Messaging development

Data-driven decision making

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Brightspeed in Charlotte, NC seeks a Manager, Creative Strategy to lead the strategic creative direction, development, and execution of marketing campaigns across paid media, CRM, eCommerce, and direct response channels.

You will partner with Marketing Strategy, Demand Generation, and Analytics, lead a team, drive test-and-learn programs, manage budgets, and ensure alignment with business priorities while delivering growth.