Growth-Driven Acquisition Marketing Lead

Armstrong Utilities, Inc.; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Family-owned culture

Job summary

Armstrong Utilities, Inc. is seeking an Acquisition Marketing Manager to own demand generation and paid media across markets. You will manage end-to-end paid channels, optimize budgets for ROAS, and coordinate with Demand Capture to ensure smooth hand-offs to conversion teams.

The role emphasizes data-driven decision making, creative brand storytelling, and experimentation with emerging channels, including AI-enabled approaches. A 4+ year track record in performance marketing is required.

Qualifications

• 4+ years in demand generation, media planning and buying, or performance marketing
• Experience running paid social, display and programmatic, paid search, and out‑of‑home campaigns
• Proven ability to manage budgets to efficiency and ROAS targets
• Data-driven approach with analytics and performance reporting
• Comfort with emerging tech including AI for audience modeling and optimization

Responsibilities

• Generate net-new demand across markets and segments
• Own paid media strategy and end-to-end execution across channels
• Own paid search from discovery to purchase intent
• Optimize ad spend and media mix for efficiency and ROAS
• Retarget engaged prospects to bring them back
• Tell Armstrong’s brand story through market campaigns
• Segment-tailor prospecting for different journeys
• Track competitive positioning and adjust messaging
• Experiment with emerging channels and technologies
• Own reporting and data handoffs for funnel analytics
• Feed demand capture with clean hand-offs to conversion teams

Skills

Demand generation

Media planning

Paid media management

Paid social

Display & programmatic

Paid search

Budget optimization

Analytics & dashboards

AI tooling familiarity

Education

Bachelor’s degree in Marketing/Business or equivalent

Tools

Google Analytics

Tableau/BI tools

Excel

Job description

Armstrong Utilities, Inc. is seeking an Acquisition Marketing Manager to own demand generation and paid media across markets. You will manage end-to-end paid channels, optimize budgets for ROAS, and coordinate with Demand Capture to ensure smooth hand-offs to conversion teams.

The role emphasizes data-driven decision making, creative brand storytelling, and experimentation with emerging channels, including AI-enabled approaches. A 4+ year track record in performance marketing is required.