Direct Mail Campaign Program Lead (Hybrid)

OneMain Financial; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) match},{

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end marketing campaigns that support customer acquisition and business growth. This hybrid role can be based in Charlotte, NC or Wilmington, DE, with collaboration across Marketing, Analytics, Product, and Compliance to ensure on-time delivery.

You will translate strategies into actionable plans, manage timelines, and drive campaign readiness while maintaining rigorous QA and risk management.

Qualifications

• 2-3 years of marketing, program management, campaign management, or related experience with a relevant Bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organizational skills with the ability to manage multiple fast-paced, deadline-driven campaigns.
• Experience coordinating across creative, analytics, marketing, operations, technology, and other cross-functional teams.
• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners.
• Financial services, lending, and/or credit card marketing experience is a plus.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.

Responsibilities

• Lead execution of direct mail campaigns from campaign planning through production, deployment, and post-launch review.
• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate across Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance to drive campaign readiness and execution.
• Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, offers, and test designs.
• Coordinate creative development, reviews, approvals, and campaign-specific production activities to ensure campaigns meet required mail dates.
• Conduct campaign QA and validation to ensure audiences, offers, creative, and campaign specifications are executed accurately.
• Proactively identify and resolve risks, dependencies, and issues that could impact campaign timing, accuracy, customer experience, or compliance.
• Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.
• Lead regular forums to communicate campaign progress, risks, decisions, and upcoming milestones across stakeholders.
• Identify opportunities to improve direct mail campaign workflows, controls, and execution processes.

Skills

Marketing experience

Program management

Direct mail

Cross-functional collaboration

Analytical skills

Education

Bachelor's degree

Tools

Campaign tools

Job description

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end marketing campaigns that support customer acquisition and business growth. This hybrid role can be based in Charlotte, NC or Wilmington, DE, with collaboration across Marketing, Analytics, Product, and Compliance to ensure on-time delivery.

You will translate strategies into actionable plans, manage timelines, and drive campaign readiness while maintaining rigorous QA and risk management.