Growth Marketing Manager: In-House Performance & Pipeline

Carolina Handling, LLC; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

401(k) plan with company match

Paid Time Off

Tuition Reimbursement

Flexible Spending Accounts

Job summary

Carolina Handling, LLC, in Charlotte, NC, is seeking a Growth Marketing Manager to own and optimize paid search, paid social, CTV, retargeting, and other performance channels in-house, linking campaigns to CRM, leads, opportunities, and revenue.

The role requires 5–7 years in performance or digital marketing, a bachelor’s degree, hands-on campaign management, and the ability to mentor the Digital Marketing Specialist while partnering with Sales, Content, Brand, and Creative to hit shared KPIs.

Qualifications

• 5-7 years' experience in performance or digital marketing with hands-on management of paid channels.
• Bachelor's degree in marketing, business, communications or similar required.
• Proven experience with paid media platforms and CRM/marketing automation.

Responsibilities

• Own paid search, paid social, CTV, retargeting, and other channels in-house.
• Develop and manage paid media budgets and campaigns.
• Turn data into actionable recommendations and revenue growth.
• Connect marketing activity to CRM, leads, opportunities, and revenue.
• Mentor the Digital Marketing Specialist and align with Sales, Content, Brand, and Creative.

Skills

Paid search

Paid social

Campaign management

Digital marketing

Data analysis

HubSpot

Google Analytics

CRM integration

Budget management

A/B testing

Cross-functional collaboration

Mentoring

Education

Bachelor's degree in marketing, business, communications or similar

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

CTV/programmatic

Retargeting platforms

Content Management System

Landing page development

User experience optimization

Job description

Carolina Handling, LLC, in Charlotte, NC, is seeking a Growth Marketing Manager to own and optimize paid search, paid social, CTV, retargeting, and other performance channels in-house, linking campaigns to CRM, leads, opportunities, and revenue.

The role requires 5–7 years in performance or digital marketing, a bachelor’s degree, hands-on campaign management, and the ability to mentor the Digital Marketing Specialist while partnering with Sales, Content, Brand, and Creative to hit shared KPIs.