Growth-Focused Account Executive, SMB & DR Advertising

The E.W. Scripps Company; New York (NY); On-site; USD 165,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement match

Disability insurance

Life insurance

Employee assistance

Pet discount program

Job summary

The E.W. Scripps Company in New York, NY is seeking an Account Executive for SMB Growth & Direct Response to drive advertising transformation across linear TV, CTV, and premium sports inventory.

You will build client partnerships, sell performance-driven products, and optimize campaigns for measurable ROI. You will develop relationships with direct response agencies, SMB advertisers, and trading desks, while collaborating with pricing, inventory, marketing, and research teams to maximize revenue

Qualifications

• BS/BA in a related discipline preferred or equivalent years of experience
• 5+ years of experience in related field preferred

Responsibilities

• Develop and maintain relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers and trading desks to drive revenue growth and market expansion.
• Identify client needs and craft tailored media solutions that leverage Scripps' linear, CTV, and premium sports inventory.
• Drive incremental revenue growth by selling Scripps' suite of performance-driven advertising products, cross-platform packages, and scalable activation models.
• Negotiate high-value, complex DR and SMB partnership deals with a focus on measurable outcomes such as CPA, ROAS, conversion rates, and KPI achievement.
• Effectively research and cultivate new business targets within performance marketing and SMB segments.
• Collaborate with internal teams, such as pricing and inventory, marketing and research, to optimize campaign performance, inventory allocation, and yield optimization.
• Educate clients and agencies on Scripps' innovative performance solutions, including attribution technologies, programmatic buying platforms, and premium sports inventory.
• Execute premium sports inventory sales strategies that leverage performance-driven advertising, local market activation, and CTV extensions for SMB category growth.
• Provide regular performance reporting, data-driven insights, and strategic recommendations to clients with focus on campaign optimization and ROI improvement.
• Maintain a thorough and extensive knowledge of the marketplace including category and industry trends, competitive capabilities, direct response best practices, and performance marketing innovations.

Skills

Direct response advertising

Performance marketing

SMB client management

Negotiation

Data-driven optimization

Education

BS/BA in Marketing or related field

Tools

Microsoft Office

Excel

PowerPoint

Word

Programmatic platforms

Job description

The E.W. Scripps Company in New York, NY is seeking an Account Executive for SMB Growth & Direct Response to drive advertising transformation across linear TV, CTV, and premium sports inventory.

You will build client partnerships, sell performance-driven products, and optimize campaigns for measurable ROI. You will develop relationships with direct response agencies, SMB advertisers, and trading desks, while collaborating with pricing, inventory, marketing, and research teams to maximize revenue