Senior Performance Advertising Executive - Cross-Platform

E.W. Scripps Company; New York, Northern (NY, KY); Hybrid; USD 165,000 - 190,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) with company match

Disability insurance

Hospital indemnity

Critical illness insurance

Life insurance

AD&D

ID protection

Pet discount program

Employee assistance program

Job summary

New York City-based role with The E.W. Scripps Company focusing on direct response and performance-driven advertising across linear, CTV, and premium sports inventory.

You will build relationships with SMB and mid-market advertisers, negotiate high-value deals, and optimize campaigns using data-driven insights. The position demands a strong track record in performance marketing and cross-team collaboration.

Qualifications

• Generally, 5+ years of experience in related field preferred.
• BS/BA in a related discipline preferred or equivalent years of experience.
• Proven track record in direct response or performance driven advertising preferred.

Responsibilities

• Develop and maintain relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers and trading desks to drive revenue growth.
• Sell performance-driven advertising products across linear, CTV, and premium sports inventory.
• Negotiate high-value, complex DR and SMB partnership deals with measurable outcomes (CPA, ROAS, KPI).
• Collaborate with pricing, inventory, marketing and research teams to optimize campaign performance and yield.
• Educate clients on attribution technologies, programmatic buying platforms and premium inventory solutions.
• Provide regular performance reporting and data-driven strategic recommendations to improve ROI.

Skills

Direct response advertising

Performance marketing

Sports advertising

Programmatic buying

Negotiation

Data analytics

Education

BS/BA in related discipline

Tools

Microsoft Office

Excel

PowerPoint

Programmatic buying platforms

Job description

New York City-based role with The E.W. Scripps Company focusing on direct response and performance-driven advertising across linear, CTV, and premium sports inventory.

You will build relationships with SMB and mid-market advertisers, negotiate high-value deals, and optimize campaigns using data-driven insights. The position demands a strong track record in performance marketing and cross-team collaboration.