Advertising Sales Executive - Local & Digital ROI

E.W. Scripps Company; Buffalo (NY); On-site; USD 50,000 - 53,000; Full time

Benefits offered by this job

Uncapped sales commission

Mileage and cell phone allowance

Comprehensive benefits

Job summary

E.W. Scripps Company’s WKBW in Buffalo, NY is seeking an Account Executive to build relationships, close deals, and deliver marketing solutions for local advertisers across broadcast and digital platforms.

You will prospect, pitch, and partner with businesses to craft results-focused campaigns that reach the right audience at the right time, leveraging social, streaming, display, email targeting, and TV.

Qualifications

• 2+ years of proven sales success.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with required limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process to analyze needs and craft customized ad solutions that drive ROI.
• Sell both TV airtime and digital marketing options (social, streaming, display, email, etc.).
• Prospect, secure appointments, perform needs analysis, present and close new business from traditional and non-traditional advertisers.

Skills

Sales experience

Strategic account management

Digital advertising

Education

BS/BA degree

Job description

E.W. Scripps Company’s WKBW in Buffalo, NY is seeking an Account Executive to build relationships, close deals, and deliver marketing solutions for local advertisers across broadcast and digital platforms.

You will prospect, pitch, and partner with businesses to craft results-focused campaigns that reach the right audience at the right time, leveraging social, streaming, display, email targeting, and TV.