Growth-Driven Performance Marketing Lead

AutoRentals.com Corporation; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Compensation, Medical, &

Dental, Vision, & 401K with Company M

Job summary

AutoRentals.com Corporation seeks a hands-on Performance Marketing Lead who will own all performance-driven marketing across paid and organic social, SEM/PPC, OTT/CTV, display, and lifecycle email. You will lead a lean internal team, oversee external agencies, and relentlessly pursue scalable growth and efficiency.

You will write copy, launch campaigns, analyze performance, and hold partners accountable, while shaping messaging and strategy across channels to drive ROAS and CAC improvements.

Qualifications

• 5+ years in performance or growth marketing lead or equivalent.
• Proven experience writing and optimizing conversion-focused copy for paid media and email.
• Hands-on with paid and organic social media and email marketing platforms (Klaviyo preferred).
• Strong working knowledge of SEM/PPC and OTT/CTV.
• Experience managing agencies and small, high-impact teams.
• Data-driven mindset with strong analytical instincts.

Responsibilities

• Write, test, and optimize high-converting copy and creative direction for paid and organic social, email, display, retargeting, and OTT/CTV ads.
• Build, launch, and optimize campaigns directly across social platforms and email marketing platforms.
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals.
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC.

Skills

Performance marketing

Copywriting

Social media (paid)

SEM/PPC

OTT/CTV

Email marketing

Agency management

Team leadership

Analytics

A/B testing

Tools

Google Ads

Bing Ads

Klaviyo

Email platforms

Job description

AutoRentals.com Corporation seeks a hands-on Performance Marketing Lead who will own all performance-driven marketing across paid and organic social, SEM/PPC, OTT/CTV, display, and lifecycle email. You will lead a lean internal team, oversee external agencies, and relentlessly pursue scalable growth and efficiency.

You will write copy, launch campaigns, analyze performance, and hold partners accountable, while shaping messaging and strategy across channels to drive ROAS and CAC improvements.