Performance Growth Lead - Paid Media & Experiments

Weekday AI; Missouri; Remote; USD 120,000 - 180,000; Full time

Job summary

Weekday AI is seeking a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across Google Ads, YouTube, TikTok, Meta and other platforms. You will manage substantial budgets and work cross-functionally with Creative, Product, Engineering, Analytics, and leadership.

The ideal candidate combines a scientific approach to marketing experimentation with disciplined execution, forms hypotheses, runs structured tests,

Qualifications

• 5+ years of experience managing paid digital advertising campaigns.

Responsibilities

• Own paid customer acquisition across multiple digital channels.
• Lead campaign testing, optimization, and performance analytics.
• Manage substantial ad budgets and drive ROI.
• Collaborate with Creative, Product, Engineering, Analytics, and Leadership.

Skills

Paid media management

Campaign optimization

Analytics & reporting

A/B testing

Google Ads

YouTube Ads

Cross-functional collaboration

Budget management

Tools

Google Analytics 4

Google Tag Manager

Excel

Job description

Weekday AI is seeking a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across Google Ads, YouTube, TikTok, Meta and other platforms. You will manage substantial budgets and work cross-functionally with Creative, Product, Engineering, Analytics, and leadership.

The ideal candidate combines a scientific approach to marketing experimentation with disciplined execution, forms hypotheses, runs structured tests,