Digital Marketing Manager

Pavago; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Pavago is seeking a Digital Marketing Manager to own growth across paid and organic channels. You will drive the strategy, execution, and optimization of campaigns that impact lead generation, customer acquisition, and revenue across Google, Meta, LinkedIn, X, Reddit, TikTok, YouTube, and more.

This fully remote role requires 3+ years of hands-on digital marketing experience, a proven ability to scale campaigns, and strong analytics using GA4 and GTM.

Qualifications

• Hands-on digital marketing experience across paid and organic channels.
• Proven ability to launch and optimize multi-channel campaigns.
• Strong analytics and attribution skills with GA4/GTM.

Responsibilities

• Plan, launch, and optimize campaigns across paid and organic channels.
• Develop full-funnel lead generation and pipeline strategies.
• Monitor and optimize performance metrics (CPL/CPA/ROAS).
• Collaborate with sales, design, and product teams.

Skills

PPC Strategy

Audience Segmentation

Retargeting

Funnel Optimization

Attribution Models

Tools

GA4

Google Tag Manager

Conversion Tracking

Job description

Digital Marketing Manager

Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.

This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.

You’ll be responsible for:

• Paid acquisition
• Organic growth
• Campaign execution
• Funnel optimization
• Audience growth
• Lead generation
• Revenue performance

You’ll manage and optimize campaigns across platforms including:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn
• X (Twitter)
• Reddit
• TikTok
• Pinterest
• YouTube
• Emerging digital marketing channels

If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage campaigns across:
  • Google Ads (Search, Display, Performance Max, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter) Ads
  • Reddit Ads
  • TikTok Ads
• Develop full-funnel B2B lead generation strategies.
• Launch campaigns end-to-end, including:
  • Audience targeting
  • Campaign structure
  • Conversion tracking
  • Creative direction
  • Optimization workflows
• Write and test high-converting ad copy.
• Continuously test:
  • Messaging
  • Audiences
  • Hooks
  • Creative formats
  • Landing pages

Organic & Social Media Growth

• Drive organic growth across:
  • LinkedIn
  • X (Twitter)
  • Instagram
  • TikTok
  • Other relevant social platforms
• Develop content strategies aligned with paid marketing initiatives.
• Test messaging organically before scaling through paid campaigns.
• Increase:
  • Audience engagement
  • Brand awareness
  • Organic reach
  • Inbound demand
• Identify platform trends and growth opportunities.

Campaign Optimization & Scaling

• Monitor campaign performance daily and optimize proactively.
• Improve:
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Click-Through Rate (CTR)
  • Return on Ad Spend (ROAS)
  • Conversion Rate (CVR)
• Conduct structured A/B testing across:
  • Creatives
  • Audiences
  • Headlines
  • Bidding strategies
  • Landing pages
• Identify scalable opportunities while maintaining profitability.
• Stay current with:
  • Platform updates
  • Privacy changes
  • Attribution changes
  • Algorithm updates

Analytics, Tracking & Attribution

• Track performance across:
  • Paid campaigns
  • Organic channels
  • Landing pages
  • Marketing funnels
• Own:
  • Pixel implementation
  • Event tracking
  • UTM strategy
  • Attribution workflows
• Utilize:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Platform analytics dashboards
• Build reports focused on:
  • Insights
  • Trends
  • Recommendations
  • Revenue impact
• Translate marketing data into actionable growth initiatives.

Cross-Functional Collaboration

• Align marketing initiatives with sales and revenue goals.
• Collaborate with:
  • Design Teams
  • Content Teams
  • Sales Teams
  • Leadership
• Provide feedback on:
  • Creative assets
  • Messaging
  • Funnel performance
  • Landing pages
• Support broader:
  • Growth Marketing
  • Demand Generation
  • Lifecycle Marketing initiatives

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on digital marketing experience.
• Proven experience managing:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
• Demonstrated success generating qualified B2B leads and measurable pipeline growth.
• Experience managing campaigns across multiple acquisition channels.

Core Skills

• Strong understanding of:
  • PPC Strategy
  • Audience Segmentation
  • Retargeting
  • Funnel Optimization
  • Attribution Models
• Hands-on experience with:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Conversion Tracking
• Ability to independently:
  • Launch campaigns
  • Optimize performance
  • Analyze results
  • Scale successful initiatives
• Strong copywriting and conversion-focused messaging skills.

Nice-to-Have

• Experience with:
  • HubSpot
  • Salesforce
  • Marketo
• Organic social media growth experience.
• Experience managing:
  • Multiple client accounts
  • Large advertising budgets
• Familiarity with:
  • Canva
  • Adobe Creative Suite
• Google Ads and/or Meta certifications.

What Makes You a Strong Fit

• Performance-driven and analytical.
• Comfortable owning campaigns from strategy through execution.
• Strong understanding of:
  • Paid acquisition
  • Organic growth
  • Funnel optimization
  • Customer psychology
• Balances creativity with data-driven decision-making.
• Clearly communicates marketing insights and recommendations.
• Continuously tests, learns, and improves campaign performance.

What a Typical Day Looks Like

• Review paid and organic performance dashboards.
• Optimize bids, budgets, audiences, and creatives.
• Launch new campaigns, experiments, and content initiatives.
• Analyze funnel performance and identify conversion bottlenecks.
• Collaborate with design and content teams on creative assets.
• Audit tracking and attribution accuracy.
• Build reports with actionable growth recommendations.

In short: You drive sustainable business growth through continuous testing, optimization, and execution across paid and organic marketing channels.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Organic engagement and inbound lead generation
• Pipeline growth and revenue contribution
• Budget efficiency and campaign scalability

Why Join Us?

• Own paid and organic growth strategy across multiple channels.
• Directly influence lead generation, customer acquisition, and revenue growth.
• Work in a fast-paced, performance-focused marketing environment.
• Collaborate with experienced marketing, sales, and leadership teams.
• Fully remote opportunity with long-term career growth.
• Opportunity to advance into:
  • Growth Marketing Lead
  • Head of Marketing
  • Demand Generation Manager
  • VP of Growth

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Technical Assessment (Campaign Strategy & Optimization Scenario)
4. Client Interview
5. Offer & Background Verification