Performance Marketing Lead

AutoRentals.com; United (PA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Medical insurance

Dental coverage

Vision coverage

401K with company match

Job summary

AutoRentals.com is seeking a Performance Marketing Lead who can write copy, launch campaigns, analyze performance, and hold partners accountable across paid and social ecosystems. You will own all performance-driven marketing, including paid and organic social, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while guiding agencies and leading a lean internal team.

This role is accountable for results, efficiency, and scalable growth, with a focus on ROAS, CAC, and LTV across channels.

Qualifications

• 5+ years of performance or growth marketing leadership experience.
• Proven copywriting and optimization for paid media and email.
• Hands-on experience with paid/organic social and email platforms (Klaviyo preferred).
• Strong SEM/PPC and OTT/CTV knowledge.
• Experience managing agencies and small teams.
• Data-driven mindset with analytical instincts.

Responsibilities

• Own end-to-end performance marketing across paid/social/email/display and lifecycle activities.
• Lead agency partnerships and ensure alignment with internal execution.
• Develop messaging frameworks, CTAs, and offers to drive conversion.
• Test and optimize creative, audiences, formats, and channels to improve ROAS and CAC.
• Deliver concise performance updates to leadership.

Skills

5+ years in performance marketing

Copywriting for conversion

Paid social

Organic social

Email marketing platforms

SEM/PPC & OTT/CTV

Agency / small team management

Data-driven mindset

Tools

Klaviyo

Google Ads

Bing Ads

Job description

• Email marketing platforms

Performance Marketing Lead

We are seeking a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem. Hands-on execution and strategic ownership are key.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

• Write, test, and optimize high-converting copy and creative direction for:
  • Paid and organic social media
  • Paid and lifecycle email campaigns
  • Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across:
  • Social media platforms
  • Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

• Own end-to-end social media marketing strategy, including:
  • Paid social performance
  • Organic social content strategy and publishing
  • Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

• Own day-to-day performance across:
  • Paid Social
  • OTT / CTV advertising
• Define channel strategy, testing roadmaps, and budget allocation
• Partner with analytics and leadership to assess incrementality and efficiency

Oversee Agency Performance

• SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight

• Serve as the primary owner of all paid media agencies:
  • Set strategy, goals, and performance expectations
  • Review campaigns, creative, and performance weekly
  • Push agencies beyond reporting into active optimization and testing
• Ensure agency work complements—not replaces—internal execution
• Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

• Lead and mentor a lean internal marketing team
• Marketing Mentorship for affiliate, widget, and ad-based partnerships:
  • Performance tracking
  • Optimization opportunities
  • Messaging alignment
  • Display & Re-targeting
  • Create clarity around ownership between internal resources, agencies, and partners
  • Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

• Own performance KPIs, including:
  • ROAS, CAC, CPA, LTV
  • Conversion rates across the funnel
  • Incrementality by channel
• Translate insights into clear actions and recommendations
• Deliver concise, executive-ready performance updates

What Success Looks Like (First 6-12 Months)

• Paid and social channels show measurable efficiency and scale
• Social media functions as both a brand and performance engine
• OTT/CTV delivers clear, measurable value within the media mix
• Agencies and partners are accountable and high-performing
• Affiliate and widget programs are optimized and contributing incremental revenue
• Leadership has confidence in channel performance and growth strategy

Requirements

Required

• 5+ years in performance or growth marketing lead or equivalent
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with:
  • Paid and organic social media
  • Email marketing platforms - Klaviyo Preferred
• Strong working knowledge of SEM/PPC and OTT/CTV
• Experience managing agencies and small, high-impact teams
• Data-driven mindset with strong analytical instincts

Preferred

• Experience in travel, e-commerce, marketplaces, or high-intent consumer products
• Familiarity with affiliate marketing, widgets, and partner-driven acquisition
• Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters

This is not a coordination role—it is an ownership role.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

Growth Path

• Performance Marketing Lead → Director of Performance Marketing
• Expanded ownership across lifecycle, attribution, and growth strategy

Benefits

• Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!