Director of Performance Marketing

HireMinds, LLC; Cambridge (MA); Hybrid; USD 200,000 - 300,000; Full time

Job summary

HireMinds, LLC in Boston is seeking a Director of Performance Marketing to lead and scale its growth engine across Paid Media, Ecommerce and CRM. This is a highly visible leadership role overseeing a significant eight-figure media investment across paid social and paid search, with strategic and hands-on responsibilities.

The ideal candidate has 10+ years of experience in performance or digital marketing, deep expertise in paid channels, and a track record of building full-funnel growth

Qualifications

• 10+ years in performance, growth or digital marketing.
• Deep expertise across paid social and paid search.
• Experience managing large, eight-figure media budgets.
• Strong B2C / consumer marketing background.
• Proven ability to build full-funnel growth strategies.
• Solid understanding of attribution, measurement, experimentation and incrementality.
• Experience linking paid acquisition with ecommerce/conversion optimization.
• CRM and lifecycle marketing exposure; deep CRM not required.
• Proven leadership of high-performing teams.
• Ability to influence senior leaders and collaborate across functions.

Responsibilities

• Own strategy, forecasting and allocation of significant paid media investments.
• Evaluate channel mix and attribution to identify growth opportunities.
• Lead full-funnel acquisition strategy from awareness to purchase.
• Partner with Ecommerce to improve onsite conversion and offers.
• Shape lifecycle and CRM strategy to boost engagement and retention.
• Build and execute a robust testing roadmap across audiences and creatives.
• Establish measurement frameworks to guide investment decisions.
• Translate performance data into actionable leadership recommendations.
• Collaborate with Product, Creative, Analytics, Technology and Finance.
• Identify new channels and growth levers; lead a lean team.

Skills

Performance marketing

Paid social & paid search

Budget management

B2C marketing

Team leadership

Job description

Hybrid: Boston 4 days a week
Director of Performance Marketing

We’re partnering with a global consumer organization to hire a Director of Performance Marketing to lead and scale its growth engine across Paid Media, Ecommerce and CRM.

This is a highly visible leadership role for a performance marketer who can operate at both the strategic and executional level. Paid Media will be the immediate priority, with responsibility for a significant eight-figure media investment across paid social and paid search. Over time, the role will also help connect acquisition, onsite conversion and lifecycle marketing into a cohesive full-funnel growth strategy.

The ideal candidate has deep performance marketing expertise, strong business judgment and a genuine interest in how AI is changing the way marketing teams operate. This person should be equally comfortable presenting investment recommendations to senior leadership and digging into campaign performance with channel specialists.

The Role

• Own strategy, forecasting and allocation of significant paid media investment across paid social, paid search and emerging channels
• Evaluate channel mix, attribution and performance to identify opportunities for more efficient and sustainable growth
• Lead the evolution of a full-funnel acquisition strategy, expanding beyond lower-funnel optimization to drive awareness and new customer growth
• Partner closely with Ecommerce to improve onsite conversion, landing pages, customer flows, merchandising and offers
• Help shape lifecycle and CRM strategy to improve engagement, retention and customer value
• Build and execute a robust testing roadmap across audiences, creative, targeting, offers and platform optimization
• Establish clear measurement and incrementality frameworks to guide investment decisions
• Translate complex performance data into actionable recommendations for senior leadership
• Partner closely with Product, Creative, Analytics, Technology and Finance
• Identify new channels, platform opportunities and growth levers
• Lead and develop a lean team of paid media, ecommerce and CRM specialists
• Stay close to execution - understanding what is happening within the platforms and helping the team diagnose and solve performance challenges
• Use AI to improve marketing workflows across areas such as analytics, creative production, campaign execution, optimization and automation
• Help build an AI-forward culture focused on experimentation, speed and increased team output

The Profile

• 10+ years of experience in performance, growth or digital marketing
• Deep expertise across paid social and paid search
• Experience managing and optimizing large, eight-figure media budgets
• Strong B2C / consumer marketing experience
• Demonstrated success building full-funnel growth strategies
• Strong understanding of attribution, measurement, experimentation and incrementality
• Experience connecting paid acquisition with ecommerce / conversion optimization
• Exposure to CRM and lifecycle marketing; deep CRM specialization is not required
• Experience managing and developing high-performing teams
• Strong analytical skills and ability to translate data into clear business recommendations
• Ability to influence senior leaders and collaborate across Product, Creative, Analytics, Technology and Finance
• Comfortable operating in a hands-on environment
• Genuine curiosity about AI and demonstrated experience using it to improve marketing execution, analysis, workflows or output

Why This Opportunity

The business already has strong data, dashboards and attribution infrastructure in place. This is not a “come in and build the basics” assignment.

The opportunity is to take a strong foundation and determine what should happen next and where investment should shift, how the channel mix should evolve, how the full funnel can perform better and how AI can accelerate the team’s ability to test, learn and execute.