Digital Marketing Specialist

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Pavago is hiring a Performance Marketing Specialist to manage digital campaigns across Google Ads, PPC, SEO, paid media, and social media. This remote role aligns with U.S. business hours and offers hands-on ownership of campaigns, optimization, and analytics to drive growth and measurable results.

You will handle keyword research, ad copy testing, landing page alignment, and performance reporting while collaborating across channels to maximize ROAS and lead generation.

Qualifications

• 3+ years of hands-on digital or performance marketing experience.
• Strong practical experience with Google Ads, PPC, SEO, and social media management.
• Strong understanding of CPC, CTR, CPA, Conversion Rate, ROAS and paid media optimization.
• Experience using GA4, GA4 alternatives, Google Search Console, SEMrush and Ahrefs.
• Strong keyword research and campaign optimization skills.
• Strong copywriting and written communication skills.
• Ability to interpret marketing data and make optimization decisions.
• Strong organizational and reporting skills.
• Ability to work independently in a remote environment during U.S. business hours.

Responsibilities

• Manage and optimize Google Ads, PPC, SEO, paid media, and social campaigns.
• Conduct keyword research, audience targeting, and campaign structure.
• Write ad copy, headlines, CTAs, and creative variations.
• Monitor CPC, CTR, CPA, conversions, and ROAS; optimize accordingly.
• Prepare performance reports and suggest optimization opportunities.

Skills

Google Ads

PPC / Paid Search

SEO

Social media management

CPC

CTR

CPA

ROAS

Paid media optimization

Data interpretation & reporting

Tools

GA4

Google Analytics 4 (GA4)

Google Search Console

SEMrush

Ahrefs

Meta Ads Manager

LinkedIn Ads

Instagram Ads

Facebook Ads

Job description

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.

This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.

You’ll have direct ownership over:

• Google Ads and PPC campaigns
• SEO and organic search growth
• Paid media optimization
• Social media engagement
• Conversion and lead generation performance
• Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads, PPC & Paid Media – Primary Focus

Build, manage, and optimize campaigns across:

• Google Search Ads
• Google Display Ads
• Remarketing
• Performance Max (PMax)

Own campaign execution from setup through optimization, including:

• Keyword research
• Audience targeting
• Campaign and ad group structure
• Budget allocation
• Bidding strategies
• Conversion-focused campaign scaling

Write and test:

• Ad copy
• Headlines
• CTAs
• Creative variations

Continuously monitor and optimize:

• CPC
• CTR
• CPA
• Conversions
• ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.

SEO & Organic Growth

Conduct keyword and competitor research using tools such as:

• SEMrush
• Ahrefs
• Google Search Console

Optimize:

• Metadata
• Page titles and headings
• Internal linking
• Website content
• On-page SEO

Support:

• Technical SEO
• Content optimization
• Organic growth initiatives
• Keyword and content-gap strategies

Monitor:

• Keyword rankings
• Organic traffic
• Search visibility
• Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.

Social Media Management & Engagement

Support social media growth and engagement across:

• LinkedIn
• Instagram
• Facebook

Manage and support:

• Post scheduling
• Captions
• Comments and DMs
• Audience interactions
• Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.

Analytics, Reporting & Optimization

Track marketing performance across:

• Paid advertising
• SEO
• Organic traffic
• Social media

Analyze performance using:

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• SEMrush
• Ahrefs
• Google Search Console

Prepare clear reports covering:

• Campaign performance
• Marketing KPIs
• Tests and experiments
• Performance trends
• Optimization opportunities
• Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.

Conversion & Performance Optimization

• Run structured A/B tests across ads, messaging, targeting, and landing pages
• Identify conversion bottlenecks across acquisition funnels
• Recommend improvements to landing pages and campaign experiences
• Test new audiences, keywords, messaging, and creative approaches
• Scale successful campaigns while maintaining cost efficiency
• Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit

You:

• Think in terms of measurable marketing performance
• Enjoy optimizing campaigns rather than simply launching them
• Combine analytical thinking with hands-on execution
• Understand both paid and organic acquisition
• Proactively identify performance gaps and growth opportunities
• Are comfortable testing new ideas and learning from data
• Care about leads, conversions, and revenue — not just traffic
• Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

• 3+ years of hands-on digital or performance marketing experience
• Strong practical experience with:
  • Google Ads
  • PPC / Paid Search
  • SEO
  • Social media management
• Strong understanding of:
  • CPC
  • CTR
  • CPA
  • Conversion Rate
  • ROAS
  • Paid media optimization
• Experience using:
  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush and/or Ahrefs
  • Meta Ads platforms
• Strong keyword research and campaign optimization skills
• Strong copywriting and written communication skills
• Ability to interpret marketing data and make optimization decisions
• Strong organizational and reporting skills
• Ability to work independently in a remote environment during U.S. business hours

Nice to Have

• Experience managing multiple client accounts
• Experience with Meta Ads
• Background in:
  • SaaS
  • E-commerce
  • B2B marketing
• Experience with:
  • A/B testing
  • Landing page optimization
  • Conversion Rate Optimization (CRO)
• Familiarity with:
  • Marketing automation
  • Content marketing
  • Email marketing systems
• Experience building marketing dashboards or automated reports

Tools & Platforms

• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• Meta Ads Manager
• LinkedIn
• Instagram
• Facebook
• SEO and reporting tools

What a Typical Day Looks Like

You might:

• Review Google Ads dashboards and marketing KPIs
• Adjust campaign budgets, bids, keywords, and targeting
• Test new ad copy, headlines, CTAs, and creatives
• Analyze CPC, CTR, CPA, conversions, and ROAS
• Monitor keyword rankings and organic traffic
• Identify new SEO and content opportunities
• Review social media engagement and audience activity
• Analyze conversion performance
• Document campaign tests and results
• Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.

Key Metrics for Success

Paid Media

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead volume and quality

SEO & Organic Growth

• Organic traffic growth
• Keyword ranking improvements
• Search visibility
• Qualified organic leads

Social & Overall Performance

• Social engagement and audience growth
• Lead generation
• Campaign conversion performance
• Reporting accuracy
• Consistent testing and optimization
• Overall marketing ROI

Why This Role Stands Out

• Direct ownership of Google Ads, PPC, SEO, and digital growth
• Hands-on role with measurable business impact
• Opportunity to work across paid and organic acquisition channels
• Strong autonomy over campaign testing and optimization
• Exposure to performance analytics and conversion strategy
• Fully remote work environment
• Growth opportunities into:
  • Performance Marketing Manager
  • Growth Marketing Manager
  • Paid Media Manager
  • Digital Marketing Lead

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding