Remote Performance Marketing Specialist (Google Ads & SEO)

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Pavago is hiring a Performance Marketing Specialist to manage digital campaigns across Google Ads, PPC, SEO, paid media, and social media. This remote role aligns with U.S. business hours and offers hands-on ownership of campaigns, optimization, and analytics to drive growth and measurable results.

You will handle keyword research, ad copy testing, landing page alignment, and performance reporting while collaborating across channels to maximize ROAS and lead generation.

Qualifications

• 3+ years of hands-on digital or performance marketing experience.
• Strong practical experience with Google Ads, PPC, SEO, and social media management.
• Strong understanding of CPC, CTR, CPA, Conversion Rate, ROAS and paid media optimization.
• Experience using GA4, GA4 alternatives, Google Search Console, SEMrush and Ahrefs.
• Strong keyword research and campaign optimization skills.
• Strong copywriting and written communication skills.
• Ability to interpret marketing data and make optimization decisions.
• Strong organizational and reporting skills.
• Ability to work independently in a remote environment during U.S. business hours.

Responsibilities

• Manage and optimize Google Ads, PPC, SEO, paid media, and social campaigns.
• Conduct keyword research, audience targeting, and campaign structure.
• Write ad copy, headlines, CTAs, and creative variations.
• Monitor CPC, CTR, CPA, conversions, and ROAS; optimize accordingly.
• Prepare performance reports and suggest optimization opportunities.

Skills

Google Ads

PPC / Paid Search

SEO

Social media management

CPC

CTR

CPA

ROAS

Paid media optimization

Data interpretation & reporting

Tools

GA4

Google Analytics 4 (GA4)

Google Search Console

SEMrush

Ahrefs

Meta Ads Manager

LinkedIn Ads

Instagram Ads

Facebook Ads

Job description

Pavago is hiring a Performance Marketing Specialist to manage digital campaigns across Google Ads, PPC, SEO, paid media, and social media. This remote role aligns with U.S. business hours and offers hands-on ownership of campaigns, optimization, and analytics to drive growth and measurable results.

You will handle keyword research, ad copy testing, landing page alignment, and performance reporting while collaborating across channels to maximize ROAS and lead generation.