Performance Marketing Team Lead

Weekday AI; Missouri; Remote; USD 110,000 - 170,000; Full time

Job summary

Weekday AI is seeking a hands‑on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across Google Ads, YouTube, TikTok, Meta and other platforms. You will manage substantial ad budgets, improve acquisition efficiency, and work with Creative, Product, Engineering, Analytics and leadership teams.

The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline, forming

Qualifications

• 5+ years of experience in paid digital advertising at scale.
• Proven track record of driving revenue growth and lowering CAC.
• Hands-on expertise with Google Ads and multiple platforms.

Responsibilities

• Own paid customer acquisition across multiple digital channels.
• Design and execute structured marketing experiments and tests.
• Monitor and optimize campaigns for ROI and ROAS.
• Collaborate with Creative, Product, Engineering, Analytics and leadership teams.
• Provide weekly performance reports with actionable insights.

Skills

Paid media management

Google Ads

Analytics

A/B testing

Campaign optimization

Remote work

Budget management

Cross‑functional collaboration

Tools

Google Analytics 4

Google Tag Manager

Microsoft Ads

YouTube Ads

TikTok Ads

Meta Ads

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟱𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱.𝟱-𝟲𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: United States, REMOTE(UNITED STATES), USA

Job Type: Full-time

We are looking for a hands-onPerformance Marketing Leadto own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.

This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.

The ideal candidate combines ascientific approach to marketing experimentation with strong execution discipline. You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.

Key Responsibilities

Paid Media Execution & Optimization

• Build, launch, manage, and optimize campaigns acrossGoogle Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms.
• Manage Google Ads campaigns acrossSearch, Display, Shopping, and Performance Max.
• Monitor campaign performance daily, includingCTR, conversion rate, CPC, CAC, ROAS, and cost per registration.
• Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
• Continuously refineaudience targeting, keywords, bidding strategies, campaign structures, and messagingbased on performance data.
• Provide clear weekly performance reports with actionable insights and recommendations.

Experimentation & Growth

• Design and executestructured marketing experimentsacross targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
• Document experiment hypotheses, methodology, results, learnings, and measurable business impact.
• Conduct regular performance reviews to identify winning strategies and define future testing priorities.
• Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.
• Maintain a continuous testing and optimization roadmap focused on improving acquisition efficiency and revenue.

Creative Performance & Collaboration

• Analyze advertising performance at thecreative and asset levelto identify winning concepts and detect creative fatigue.
• Provide data-driven feedback to creative teams on messaging, hooks, offers, formats, and concepts that are driving results.
• Partner with creative strategists to continuously develop and test new advertising assets.
• Collaborate with Product and Design teams onlanding page optimization and A/B testing.

Funnel Optimization & Cross-Functional Execution

• Analyze the complete customer acquisition funnel, fromad click and landing page engagement through registration and paid conversion.
• Identify conversion drop-offs and recommend improvements across the customer journey.
• Work with Engineering teams to improve registration flows, tracking, attribution, and conversion performance.
• Share actionable funnel insights with Product, Engineering, Sales, and other relevant teams.
• Collaborate cross-functionally to solve growth challenges and improve overall customer acquisition efficiency.

Analytics, Tracking & Reporting

• Set up and maintain accurate marketing tracking usingGoogle Analytics 4, Google Tag Manager, and native advertising platform reporting.
• Monitor key performance indicators including impressions, clicks, conversions, CTR, CPC, CAC, ROAS, and cost per registration.
• Ensure data accuracy and integrity across advertising and analytics platforms.
• Troubleshoot tracking, attribution, and measurement issues.
• Prepare detailed weekly reports coveringrevenue, channel performance, ROAS, CAC trends, conversion metrics, and optimization opportunities.
• Present data-backed recommendations clearly to leadership and cross-functional stakeholders.

What Makes You a Great Fit

• 5+ years of experiencemanaging paid digital advertising campaigns at scale.
• Proven track record of delivering measurable business outcomes through paid acquisition, includingrevenue growth, CAC reduction, ROAS improvement, and conversion growth.
• Strong hands-on expertise withGoogle Ads, including Search, Display, Shopping, and Performance Max.
• Experience managing campaigns on at least one additional platform such asMicrosoft Ads, TikTok, YouTube, or Meta.
• Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.
• Hands-on experience setting up and maintaining tracking throughGoogle Analytics 4 and Google Tag Manager.
• Proven experience withA/B testing, structured experimentation, landing page optimization, and funnel analysis.
• Strong analytical and quantitative abilities, with a habit of making decisions based on evidence rather than assumptions.
• Excellent ability to translate complex marketing data into clear business insights and actionable recommendations.
• Highly organized and meticulous aboutdocumentation, measurement, timelines, and processes.
• Comfortable working independently in aremote environmentwith minimal supervision.
• Strong ownership mindset and accountability for measurable outcomes.
• Naturally curious, adaptable, and eager to learn from both successful and unsuccessful experiments.
• Excellent written and verbal communication skills with the ability to collaborate effectively with technical and non-technical stakeholders.
• Thrives in a fast-paced environment wheretesting, optimization, learning, and continuous improvementare essential to success.