Director Enterprise Digital Marketing

Versique; Minnesota; Híbrido; USD 153.000 - 187.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

401(k)

paid personal time (PTO)

Descripción de la vacante

Versique is seeking a Director of Enterprise Performance Marketing to lead a comprehensive paid media and lifecycle strategy. You will translate business goals into audience plans, investments, testing, and optimization that drive revenue, ROAS, CAC, and customer lifetime value.

In this role you will collaborate with Marketing, Sales, Ecommerce, Analytics, Finance, and Technology to set targets, allocate budgets, and scale high‑performing programs across channels including search, social, email,

Formación

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, or related field.
• 10+ years of progressive performance marketing and growth experience.
• Experience managing large marketing budgets and achieving measurable results.
• Expertise in paid search, paid social, programmatic advertising, display and retargeting, email and SMS.
• Strong attribution, experimentation, forecasting, and customer analytics.
• Proven cross-functional partnership across Marketing, Analytics, Finance, Technology, Sales and Product.

Responsabilidades

• Develop and guide enterprise performance marketing strategy aligned with revenue goals.
• Own annual planning, investments, and channel performance targets.
• Manage budgets across paid search, social, display, affiliates, email, SMS, and new channels.
• Set KPI targets: revenue, ROAS, CAC, conversion rate, lifetime value.
• Lead acquisition through multiple paid channels and optimize campaigns.
• Partner with Ecommerce, UX, Product, and Creative teams to improve conversion.

Conocimientos

Paid search

Paid social

Programmatic ads

Display & retargeting

Email marketing

SMS marketing

CRO

Attribution & analytics

Budget ownership

Executive storytelling

Educación

Bachelor's degree in Marketing, Business, Economics, Finance, Statistics

MBA or certifications in marketing/analytics

Herramientas

Excel

PowerPoint

Web analytics platforms

Marketing automation

CRM systems

Reporting tools

Descripción del empleo

The Director, Enterprise Performance Marketing leads enterprise-wide performance marketing strategy and is accountable for efficiently acquiring, converting, and retaining customers across paid media, search, email, SMS, and other measurable growth channels. This leader translates business objectives into audience, investment, testing, and optimization strategies that improve revenue growth, return on ad spend (ROAS), customer acquisition cost (CAC), conversion rates, and customer lifetime value. Working cross-functionally with Marketing, Sales, Ecommerce, Analytics, Finance, and Technology teams, the Director establishes performance targets, accelerates learning, and scales high-performing programs. The role owns the performance media portfolio, channel strategy, agency relationships, measurement frameworks, and budget allocation processes. Success in this position requires balancing short-term demand generation with long-term customer and data-driven marketing capabilities. Note: Due to the nature of performance marketing, occasional after-hours responsiveness may be required to address significant media, platform, attribution, deliverability, tracking, or conversion issues.

Location:

• Southwest Suburbs
• Hybrid – 3 days a week onsite
• Salary: $170K+ bonus

Benefits:

• Base salary + bonus potential
• Medical, dental, vision
• 401(k)
• paid personal time (PTO)

Key Responsibilities

Performance Strategy, Planning & Investment (25%)

• Develop and execute enterprise performance marketing strategy aligned with revenue and profitability goals.
• Own annual planning, investment priorities, and channel performance targets.
• Manage budget allocation across paid search, paid social, display, affiliates, email, SMS, and emerging channels.
• Establish KPI targets including revenue, ROAS, CAC, conversion rate, margin contribution, and customer lifetime value.
• Deliver forecasts, investment recommendations, and performance insights to executive stakeholders.

Paid Media & Customer Acquisition (25%)

• Lead customer acquisition efforts across search, social, display, video, retargeting, affiliate, and other paid channels.
• Define audience, bidding, placement, creative, and landing page strategies.
• Manage agency and platform relationships with clear performance expectations and accountability.
• Drive continuous improvement in traffic quality, conversion performance, acquisition efficiency, and incremental revenue.

Lifecycle Marketing & Customer Value (20%)

• Lead email and SMS programs that drive activation, retention, repeat purchases, and customer lifetime value.
• Develop segmentation, personalization, automation, and customer journey strategies.
• Expand addressable audiences while maintaining privacy, compliance, accessibility, and deliverability standards.
• Partner with data and technology teams to improve marketing automation and measurement capabilities.

Experimentation & Conversion Optimization (15%)

• Build and prioritize a testing roadmap across audiences, offers, creative, messaging, media, and customer experiences.
• Define testing methodologies, success metrics, and measurement frameworks.
• Scale successful initiatives and discontinue low-performing activities.
• Partner with Ecommerce, UX, Product, and Creative teams to improve conversion performance.

Measurement, Attribution & Reporting (10%)

• Own enterprise performance measurement and reporting frameworks.
• Advance attribution, incrementality testing, cohort analysis, and customer economics capabilities.
• Ensure data accuracy, tagging standards, analytics integrations, and measurement reliability.
• Translate performance insights into actionable recommendations with measurable business impact.

Team Leadership & Capability Development (5%)

• Lead and develop a high-performing performance marketing organization.
• Establish operating rhythms, accountability measures, career development plans, and best practices.
• Build scalable marketing processes and standards that improve organizational effectiveness.

Leadership Responsibilities

• Set performance expectations tied to growth, efficiency, retention, and testing outcomes.
• Develop team capabilities in media optimization, lifecycle marketing, analytics, experimentation, attribution, and forecasting.
• Promote a culture of accountability, data-driven decision making, and continuous improvement.
• Participate in hiring, coaching, performance management, succession planning, and organizational development activities.
• Ensure compliance with company policies and employment practices.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, or related discipline.
• 10+ years of progressive experience in performance marketing, growth marketing, ecommerce, digital acquisition, or lifecycle marketing.
• Demonstrated ownership of significant marketing budgets and measurable business results.
• Strong expertise in:
• Paid Search
• Paid Social
• Programmatic Advertising
• Display & Retargeting
• Email Marketing
• SMS Marketing
• Conversion Rate Optimization
• Deep understanding of attribution, experimentation, incrementality testing, forecasting, and customer analytics.
• Experience partnering across Marketing, Analytics, Finance, Technology, Sales, and Product organizations.
• Proven ability to translate complex performance data into executive-level recommendations.
• Advanced proficiency with Excel, PowerPoint, web analytics platforms, marketing automation systems, CRM platforms, and reporting tools.

Preferred

• Experience with:
• Google Analytics
• Google Ads
• Microsoft Advertising
• Meta Ads
• Marketing Automation Platforms
• Customer Data Platforms (CDPs)
• Business Intelligence Tools
• Knowledge of media mix modeling, multi-touch attribution, lift testing, and privacy-safe measurement frameworks.
• Background in ecommerce, omnichannel retail, consumer products, direct-to-consumer (DTC), or seasonal business environments.
• MBA or relevant marketing, analytics, or platform certifications.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.