Performance Marketing Lead

AutoRentals.com Corporation; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Compensation, Medical, &

Dental, Vision, & 401K with Company M

Job summary

AutoRentals.com Corporation seeks a hands-on Performance Marketing Lead who will own all performance-driven marketing across paid and organic social, SEM/PPC, OTT/CTV, display, and lifecycle email. You will lead a lean internal team, oversee external agencies, and relentlessly pursue scalable growth and efficiency.

You will write copy, launch campaigns, analyze performance, and hold partners accountable, while shaping messaging and strategy across channels to drive ROAS and CAC improvements.

Qualifications

• 5+ years in performance or growth marketing lead or equivalent.
• Proven experience writing and optimizing conversion-focused copy for paid media and email.
• Hands-on with paid and organic social media and email marketing platforms (Klaviyo preferred).
• Strong working knowledge of SEM/PPC and OTT/CTV.
• Experience managing agencies and small, high-impact teams.
• Data-driven mindset with strong analytical instincts.

Responsibilities

• Write, test, and optimize high-converting copy and creative direction for paid and organic social, email, display, retargeting, and OTT/CTV ads.
• Build, launch, and optimize campaigns directly across social platforms and email marketing platforms.
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals.
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC.

Skills

Performance marketing

Copywriting

Social media (paid)

SEM/PPC

OTT/CTV

Email marketing

Agency management

Team leadership

Analytics

A/B testing

Tools

Google Ads

Bing Ads

Klaviyo

Email platforms

Job description

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

• Write, test, and optimize high-converting copy and creative direction for:
  • Paid and organic social media
  • Paid and lifecycle email campaigns
  • Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across:
  • Social media platforms
  • Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

• Own end-to-end social media marketing strategy, including:
  • Paid social performance
  • Organic social content strategy and publishing
  • Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

• Own day-to-day performance across:
  • Paid Social
  • OTT / CTV advertising
• Define channel strategy, testing roadmaps, and budget allocation
• Partner with analytics and leadership to assess incrementality and efficiency
  

Oversee Agency Performance

• SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight

• Serve as the primary owner of all paid media agencies:
  • Set strategy, goals, and performance expectations
  • Review campaigns, creative, and performance weekly
  • Push agencies beyond reporting into active optimization and testing
• Ensure agency work complements—not replaces—internal execution
• Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

• Lead and mentor a lean internal marketing team
• Marketing Mentorship for affiliate, widget, and ad-based partnerships:
  • Performance tracking
  • Optimization opportunities
• Messaging alignment
• Display & Re-targeting
• Create clarity around ownership between internal resources, agencies, and partners
• Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

• Own performance KPIs, including:
  • ROAS, CAC, CPA, LTV
  • Conversion rates across the funnel
  • Incrementality by channel
• Translate insights into clear actions and recommendations
• Deliver concise, executive-ready performance updates

What Success Looks Like (First 6–12 Months)

• Paid and social channels show measurable efficiency and scale
• Social media functions as both a brand and performance engine
• OTT/CTV delivers clear, measurable value within the media mix
• Agencies and partners are accountable and high-performing
• Affiliate and widget programs are optimized and contributing incremental revenue
• Leadership has confidence in channel performance and growth strategy

Required

• 5+ years in performance or growth marketing lead or equivalent
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with:
  • Paid and organic social media
  • Email marketing platforms - Klaviyo Preferred
• Strong working knowledge of SEM/PPC and OTT/CTV
• Experience managing agencies and small, high-impact teams
• Data-driven mindset with strong analytical instincts

Preferred

• Experience in travel, e-commerce, marketplaces, or high-intent consumer products
• Familiarity with affiliate marketing, widgets, and partner-driven acquisition
• Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters

This is not a coordination role—it is an ownership role.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

Growth Path

• Performance Marketing Lead → Director of Performance Marketing
• Expanded ownership across lifecycle, attribution, and growth strategy

Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!