Growth-Driven Paid Social Creative Strategist

Beam Organics; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully covered medical benefits

Unlimited PTO

401k with match

Wellness stipend

Commuter benefits

Job summary

Beam Organics is seeking a Performance Creative Strategist who blends data-driven media buying with compelling storytelling. You’ll architect the creative testing roadmap, write briefs for editors, and optimize assets for Meta and TikTok to drive growth.

You will translate analytics into actionable briefs, craft hooks and headlines, and lead weekly creative reviews to optimize performance across platforms. A mix of analytics and creative skills is essential.

Qualifications

• 2–4 years in a creative strategy, copywriting, or performance marketing role within DTC Ecommerce or an Agency.
• Comfortable looking at a spreadsheet in Excel to find the winner, but able to write a storyboard for a video editor.
• Understands the psychology of selling; knowledge of AIDA and PAS frameworks.
• Knows the differences between Reel, Story, and Feed; aware of native platform aesthetics.
• Can manage high volumes of creative requests and keep feedback loops fast.

Responsibilities

• Translate data and marketing goals into actionable Creative Briefs for editors and designers.
• Support development of high-performing scripts, hooks, and headlines.
• Partner with Paid Social Lead to define the weekly Creative Testing Agenda.
• Design tests for variables like Visual Hooks, Value Props, Text Overlays, and CTAs.
• Identify Creative Fatigue and plan next iteration rounds.
• Lead the weekly Creative Review meeting and present breakdowns of key metrics (Thumb-Stop Ratio, Hold Rate, CTR, CR).
• Turn insights into action by rewriting briefs to fix CTAs when needed.
• Build and maintain a Swipe File of competitor ads and trending formats on TikTok and Meta.

Skills

Creative strategy

Copywriting

Performance marketing

Data analysis

DTC Ecommerce

Excel

Tools

CapCut

Canva

Premiere

Meta Ads

TikTok Ads

Job description

Beam Organics is seeking a Performance Creative Strategist who blends data-driven media buying with compelling storytelling. You’ll architect the creative testing roadmap, write briefs for editors, and optimize assets for Meta and TikTok to drive growth.

You will translate analytics into actionable briefs, craft hooks and headlines, and lead weekly creative reviews to optimize performance across platforms. A mix of analytics and creative skills is essential.