Growth Creative Strategist - Paid Social & Testing

Talkiatry; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Talkiatry is seeking a Senior Manager of Creative Strategy to lead direct response campaigns that connect our brand with patients and drive action. You will own the paid social creative strategy and build a data-driven testing engine across Meta, TikTok, and YouTube.

Collaborating with Growth Marketing and external creators, you will translate performance into briefs and hypotheses, manage asset and creator workflows, and scale creative frameworks that improve patient acquisition.

Qualifications

• Bachelor’s degree or relevant experience.
• 5+ years in-house B2C digital marketing and creative strategy.
• Hands-on experience writing briefs and building persuasive presentations.
• Fluency in performance metrics (hook rate, CTR, CVR, CAC).
• Experience owning the full creator pipeline at scale.
• Strong project management and ability to clear roadblocks.
• Proven ability to translate data into strategic insights for stakeholders.
• Storytelling to inspire senior leaders.
• Entrepreneurial mindset with hands-on execution.
• Nice to have: AI tools experience; health tech or subscription background.

Responsibilities

• Own the paid social creative strategy and roadmap.
• Run the briefing engine across Meta, TikTok, and other channels.
• Maintain a backlog of concepts, assets, and creators.
• Translate performance into actionable hypotheses and briefs.
• Own UGC and creator content, from sourcing to testing.
• Manage asset library, handoffs, and review workflows.
• Present ideas to internal and external partners across channels.
• Build and run the creative testing loop and scale successful formats.
• Coordinate cross-functional partnerships to drive creative effectiveness.
• Develop scalable programs and creative frameworks for the org.
• Collaborate with Growth to address stigma and platform constraints.
• Stay ahead with emerging capabilities including ethical AI.

Skills

Creative strategy

Direct response

Campaign planning

Performance metrics

Creator pipeline

Project management

Storytelling

Entrepreneurial mindset

Education

Bachelor’s degree

Tools

Generative AI

Job description

Talkiatry is seeking a Senior Manager of Creative Strategy to lead direct response campaigns that connect our brand with patients and drive action. You will own the paid social creative strategy and build a data-driven testing engine across Meta, TikTok, and YouTube.

Collaborating with Growth Marketing and external creators, you will translate performance into briefs and hypotheses, manage asset and creator workflows, and scale creative frameworks that improve patient acquisition.