Paid Social Creative Strategist: Craft & Optimize Hooks

Beam; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Unlimited PTO

401k 4% match

Work from Anywhere bank

Wellness stipend

Commuter benefits

Job summary

Beam is seeking a Creative Strategist (Paid Social) to blend analytical media buying with compelling storytelling. You will craft creative briefs for our video editors and designers, write scripts and hooks, and lead testing across Meta and TikTok to drive performance.

You will collaborate with the Paid Social Lead to shape the weekly testing agenda, and you will innovate testing methodologies to optimize visuals, props, text overlays, and CTAs.

Qualifications

• 3–6 years in creative strategy, copywriting, or performance marketing in DTC/Ecommerce or an agency
• Able to translate data into briefs for video editors and designers
• Knowledge of AIDA and PAS frameworks; understands Reel/Story/Feed formats

Responsibilities

• Translate data and goals into actionable Creative Briefs for editors/designers
• Support scripts, hooks, and headlines; differentiate brand story vs direct-response hooks
• Define weekly Creative Testing Agenda with Paid Social Lead
• Design tests for Visual Hooks, Value Props, Text Overlays, CTAs
• Identify Creative Fatigue and prep next iterations
• Lead weekly Creative Review with metrics breakdown (Thumb-Stop Ratio, Hold Rate, CTR, CR)
• Turn insights into action; fix CTA when hold high but clicks low
• Build a Swipe File of competitor ads and trends for TikTok and Meta

Skills

Creative strategy

Copywriting

Performance marketing

Data interpretation

Storyboarding

A/B testing

TikTok/Meta knowledge

Tools

CapCut

Canva

Premiere

ChatGPT

Gemini

Job description

Beam is seeking a Creative Strategist (Paid Social) to blend analytical media buying with compelling storytelling. You will craft creative briefs for our video editors and designers, write scripts and hooks, and lead testing across Meta and TikTok to drive performance.

You will collaborate with the Paid Social Lead to shape the weekly testing agenda, and you will innovate testing methodologies to optimize visuals, props, text overlays, and CTAs.