Senior Paid Social Creative Strategist for Growth

ADP; El Segundo (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Westmore Beauty is seeking a Senior Creative Strategist, Growth, to own paid social creative strategy and drive performance across Meta, TikTok, and AppLovin. You will translate customer insights into compelling ad concepts and manage UGC creators and editors, with light in-house edits.

A 5-7+ year track record in paid social is expected, along with a strong portfolio and writing skills. You will collaborate with the Growth Marketing team, brief creatives, and guide campaigns from concept to

Qualifications

• 5-7+ years of experience in paid social creative strategy or related role.
• Portfolio of paid social creative work with measurable performance results.
• Strong written communication and brief-writing skills.

Responsibilities

• Develop and maintain a paid social creative strategy across Meta, TikTok, and AppLovin.
• Generate a pipeline of ad concepts, hooks, and briefs tailored to platforms and personas.
• Write detailed briefs for UGC creators, designers and editors with concept rationale and specs.
• Handle light production tasks: trim, caption, resize, and iterate assets.
• Coordinate freelancers and manage the production workflow from concept to delivery.
• Analyze weekly creative performance and iterate on winning concepts.
• Stay updated on platform trends and beauty content to inform the roadmap.
• Leverage AI tools to accelerate concept generation and editing.

Skills

Paid social strategy

Meta & TikTok expertise

Portfolio of paid social creative

Strong writing & briefs

Project management

Lightweight production tools

AI tools integration

Freelancers management

Beauty industry experience

Collaborative feedback

Education

Bachelor's Degree

Tools

CapCut

Figma

Adobe Express

Job description

Westmore Beauty is seeking a Senior Creative Strategist, Growth, to own paid social creative strategy and drive performance across Meta, TikTok, and AppLovin. You will translate customer insights into compelling ad concepts and manage UGC creators and editors, with light in-house edits.

A 5-7+ year track record in paid social is expected, along with a strong portfolio and writing skills. You will collaborate with the Growth Marketing team, brief creatives, and guide campaigns from concept to