Remote Paid Social Creative Strategist: Data-Driven Growth

Beam Organics; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Unlimited PTO

401k with match

Work from Anywhere

Wellness stipend

Commuter benefits

Job summary

Beam Organics is seeking a Creative Strategist (Paid Social) who blends analytical media buying with storytelling to shape our creative testing roadmap. You will write detailed briefs for our design team to craft assets for Meta and TikTok, aiming to drive performance and scale our direct-to-consumer efforts.

You will translate data into compelling scripts, hooks, and headlines, partner to set the weekly testing agenda, and lead creative reviews with metrics like Hold Rate and CTR.

Qualifications

• 3–6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency.
• Comfortable analyzing data in Excel and translating insights into briefs for design teams.
• Knowledge of AIDA and PAS frameworks; understands platform formats (Reel/Story/Feed).

Responsibilities

• Translate raw data and marketing goals into clear Creative Briefs for video editors and designers.
• Support the creation of high-performing scripts, hooks, and headlines.
• Define the weekly Creative Testing Agenda with the Paid Social Lead.
• Innovate on testing methodologies, designing tests for Visual Hooks, Value Props, Text Overlays, and CTAs.
• Identify Creative Fatigue and prepare next iterations in advance.
• Lead the weekly Creative Review meeting with metrics breakdowns (Thumb-Stop Ratio, Hold Rate, CTR, CR).
• Turn insights into action to improve CTAs when required.
• Build and maintain a Swipe File of competitor ads and trends for TikTok and Meta.

Skills

Creative strategy

Copywriting

Performance marketing

Data analysis

Job description

Beam Organics is seeking a Creative Strategist (Paid Social) who blends analytical media buying with storytelling to shape our creative testing roadmap. You will write detailed briefs for our design team to craft assets for Meta and TikTok, aiming to drive performance and scale our direct-to-consumer efforts.

You will translate data into compelling scripts, hooks, and headlines, partner to set the weekly testing agenda, and lead creative reviews with metrics like Hold Rate and CTR.