Growth-Driven Marketing Lead: Carrier Acquisition

Amazon; Tempe (AZ); On-site; USD 156,000 - 211,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Relay Marketing Manager is responsible for leading paid digital campaigns and cross-functional initiatives to grow the Relay carrier base across the US and CA. You will optimize paid media, coordinate with Marketing and Support teams, and test emerging platforms to drive awareness and engagement.

The role requires proven experience in data-driven marketing, managing multi-million budgets, and delivering scalable, high-impact campaigns that align with business outcomes.

Qualifications

• 7+ years of professional non-internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with cross-functional teams.
• Experience managing multi-million dollar marketing budgets with the ability to link marketing investment to business outcomes.

Responsibilities

• Own and execute paid and non paid digital programs across search, email, display, social, OOH channels and more to acquire and retain Relay carriers at scale.
• Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns and monitor performance / optimize investments to generate growth.
• Drive needle moving initiatives to drive Relay carrier acquisition and carrier engagement at scale, including promotions/ incentives.
• Short term (1year) and long term (3 year) planning to deliver carrier acquisition and engagement targets.
• Develop brand positioning and creative assets that resonates with customers and generates growth and brand loyalty
• Define and create assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations
• Develop, deploy, analyze, and disseminate comprehensive reporting
• Serve as a subject matter expert for paid digital marketing trends
• Maintain and strategize budget and forecasts across paid channels
• Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand

Skills

Marketing leadership

Team management

Data-driven

Cross-functional collaboration

Strategic thinking

Education

Master's degree in marketing or related field

Tools

Excel

Tableau

Job description

Amazon Relay Marketing Manager is responsible for leading paid digital campaigns and cross-functional initiatives to grow the Relay carrier base across the US and CA. You will optimize paid media, coordinate with Marketing and Support teams, and test emerging platforms to drive awareness and engagement.

The role requires proven experience in data-driven marketing, managing multi-million budgets, and delivering scalable, high-impact campaigns that align with business outcomes.