Relay Acquisition SEM Specialist – Growth & Optimization

Amazon Inc.; Bellevue (WA); On-site; USD 49,000 - 72,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Relay is seeking a driven Paid Acquisition Marketing Specialist to own and scale SEM campaigns, including Google Ads and Microsoft Ads, in a data-driven, high-impact role. You will build dashboards in GA4 and guide bid strategies to optimize performance across multiple markets.

The ideal candidate has 1+ years in SEM, digital marketing, and data analysis, with a bachelor's degree in marketing or related field. This role focuses on end-to-end campaign execution and rigorous reporting.

Qualifications

• 1+ years of professional or military experience.
• 1+ years of experience with computers and Microsoft Office products and applications.
• Bachelor's degree in marketing, communications, business, or equivalent.
• Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis

Responsibilities

• Own end-to-end execution and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis.
• Test ad copy, extensions, and landing page strategies with A/B testing to improve Quality Score, CTR, and conversions.
• Maintain campaign architecture—ad groups, hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions).
• Establish weekly, monthly, and quarterly performance reporting cadences with variance analysis and recommendations.

Skills

SEM experience

Data analysis

Campaign optimization

Google Ads

Microsoft Ads

Microsoft Excel

GA4

Education

Bachelor's degree in marketing, communications, business, or equivalent

Tools

Google Ads

Microsoft Ads

GA4

Keyword Planner

Performance Planner

Job description

Amazon Relay is seeking a driven Paid Acquisition Marketing Specialist to own and scale SEM campaigns, including Google Ads and Microsoft Ads, in a data-driven, high-impact role. You will build dashboards in GA4 and guide bid strategies to optimize performance across multiple markets.

The ideal candidate has 1+ years in SEM, digital marketing, and data analysis, with a bachelor's degree in marketing or related field. This role focuses on end-to-end campaign execution and rigorous reporting.