Senior Marketing Manager, Carrier Services

Amazon; Bellevue (WA); On-site; USD 156,000 - 211,000; Full time

Benefits offered by this job

Health insurance (medical, dental, etc

RSUs and sign-on payments

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Relay is seeking a Sr. Marketing Manager to grow our carrier network across the US and Canada.

You will drive paid and organic programs, optimize campaigns, and partner with Marketing and Support to deliver high-impact results in a fast-paced logistics environment. You will lead cross-functional teams, manage multi-million-dollar budgets, and develop data-driven strategies to acquire and engage Relay carriers at scale.

Qualifications

• 7+ years of professional marketing experience (non-internship).
• Experience leading teams and cross-functional alignment.
• Strong data-driven approach with metrics to improve results.
• Proficient in Excel or Tableau for data analysis.
• Experience managing multi-million dollar marketing budgets.
• Ability to translate business goals into marketing actions.

Responsibilities

• Own and execute paid and non-paid digital programs across search, email, display, social, and more.
• Collaborate with teams to strategize multi-channel campaigns and monitor performance.
• Drive carrier acquisition and engagement initiatives at scale with promotions.
• Plan short- and long-term campaigns to hit acquisition targets.
• Develop brand positioning and creative assets that resonate with customers.
• Define assets for campaigns, run A/B tests, schedule and report results.
• Develop, deploy, and disseminate comprehensive reporting.
• Stay ahead of paid digital marketing trends and share insights.
• Manage budgets and forecasts across paid channels.
• Support content creation that addresses customer needs and growth.

Skills

Marketing leadership

Team management

Data-driven decision making

Excel/Tableau

Cross-functional alignment

Budget management (multi-million)

Education

Master’s degree in marketing or related field

Tools

Marketo

Adobe Analytics

Job description

Description

We are seeking an experienced Sr. Marketing Manager to support the continued growth of our Amazon Relay Transportation network. This person will share in the responsibility of driving growth with existing carriers and acquiring new carriers for Amazon’s Transportation network. This person would work across the Marketing and Support teams to deliver best-in‑class campaigns. This role will focus on optimizing paid digital programs to drive awareness, acquisition and engagement across the US and CA. They will work across teams and technologies to help strategize and execute campaigns that address the needs of our customers. They will be responsible for researching and testing new and emerging platforms and optimizing use of existing channels. This is a high‑impact, data‑driven marketing organization operating at the intersection of growth marketing, marketing technology, and supply‑chain logistics.

Key job responsibilities

• Own and execute paid and non paid digital programs across search, email, display, social, OOH channels and more to acquire and retain Relay carriers at scale
• Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns and monitor performance / optimize investments to generate growth
• Drive needle moving initiatives to drive Relay carrier acquisition and carrier engagement at scale, including promotions/ incentives.
• Short term (1year) and long term (3 year) planning to deliver carrier acquisition and engagement targets.
• Develop brand positioning and creative assets that resonates with customers and generates growth and brand loyalty
• Define and create assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data‑driven optimizations
• Develop, deploy, analyze, and disseminate comprehensive reporting
• Serve as a subject matter expert for paid digital marketing trends
• Maintain and strategize budget and forecasts across paid channels
• Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand

About The Team

The Relay Acquisition Marketing (RAM) team is responsible for driving carrier acquisition, engagement, and retention for ‘Amazon Relay’ — one of the largest freight marketplaces in North America and key component of Amazon’s middle mile transportation network with ~50,000 active carrier base. RAM operates across the full carrier lifecycle: attracting new carriers through paid media, email prospecting, influencer campaigns, and strategic promotions; deepening engagement through personalized lifecycle communications and real‑time liquidity campaigns; and retaining carriers via automated re‑engagement programs and loyalty incentives. The team manages a $29M+ annual budget spanning search engine marketing, digital brand awareness channels (YouTube, Meta, LinkedIn etc) , MarTech platforms (Marketo, Adobe analytics etc.) and creative development. RAM partners closely with other teams in Carrier Services, Relay Product and Tech, Relay Central and external agencies to optimize channel performance and campaigns, build attribution frameworks and scale automation to deliver goals like carrier onboarding and carrier engagement metrics.

Basic Qualifications

• 7+ years of professional non‑internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross‑functional teams
• Experience managing multi‑million dollar marketing budgets with the ability to link marketing investment to business outcomes.

Preferred Qualifications

• Master’s degree in marketing, communications, business, or equivalent
• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience developing and executing brand positioning, creative strategy, and content marketing at scale
• Demonstrated experience owning full‑funnel acquisition metrics (traffic → applications → conversions → retention)
• Understanding of SEM/SEO principles, influencer marketing, and long‑form/video content strategies
• Experience building measurement frameworks, defining KPIs, and optimizing campaigns using data

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, AZ, Tempe - 156,100.00 - 211,200.00 USD annually

USA, GA, Atlanta - 156,100.00 - 211,200.00 USD annually

USA, TN, Nashville - 140,500.00 - 190,100.00 USD annually

USA, WA, Bellevue - 156,100.00 - 211,200.00 USD annually

Company - Amazon.com Services LLC

Job ID: A10522047