Growth-Driven Digital Media Manager - Remote

GFiber; Stati Uniti; Remoto; USD 135.000 - 219.000; Tempo pieno

Descrizione del lavoro

gFiber is seeking a Remote Digital Media Manager to own digital media investments, bridging media execution with data and martech infrastructure. You’ll oversee strategy, buying and optimization across direct and agency channels, while shaping dashboards and analytics with MarTech and Data Engineering.

You will lead large-scale acquisition campaigns, guide agencies, and design rigorous tests to prove media impact.

Competenze

• Bachelor's degree or equivalent practical experience.
• 8+ years in digital media strategy, buying, and optimization with a data-driven focus.
• Proficient in GA4 and tracking tech (GTM, pixel) with troubleshooting data discrepancies.
• Experience managing large media budgets and presenting to executives.
• Experience leading media agencies and cross-functional partnerships.
• Experience summarizing data on online paid media and insights.

Mansioni

• Lead design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and meet performance goals.
• Direct external media agencies and partners, ensuring flawless execution and data-backed optimization.
• Define requirements, KPIs, and data structures for evaluating media efficiency and budget pacing with MarTech/Data teams.
• Design and oversee A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
• Collaborate on tracking implementations (GA4, GTM, server-side tagging) to ensure accurate data flow into data warehouses.
• Advise leadership on media mix optimization, forecasting, and agile budget allocation based on modeling.

Conoscenze

Digital media strategy

Media buying

Data-driven performance marketing

Budget forecasting

Cross-functional collaboration

A/B testing design

Formazione

Bachelor's degree or equivalent practical experience

Strumenti

GA4 tracking

GTM

Pixel implementation

SQL

Looker

Tableau

Descrizione del lavoro

gFiber is seeking a Remote Digital Media Manager to own digital media investments, bridging media execution with data and martech infrastructure. You’ll oversee strategy, buying and optimization across direct and agency channels, while shaping dashboards and analytics with MarTech and Data Engineering.

You will lead large-scale acquisition campaigns, guide agencies, and design rigorous tests to prove media impact.