Digital Media Media Manager

GFiber; United States; Remote; USD 135,000 - 219,000; Full time

Job summary

gFiber is seeking a Remote Digital Media Manager to own digital media investments, bridging media execution with data and martech infrastructure. You’ll oversee strategy, buying and optimization across direct and agency channels, while shaping dashboards and analytics with MarTech and Data Engineering.

You will lead large-scale acquisition campaigns, guide agencies, and design rigorous tests to prove media impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years in digital media strategy, buying, and optimization with a data-driven focus.
• Proficient in GA4 and tracking tech (GTM, pixel) with troubleshooting data discrepancies.
• Experience managing large media budgets and presenting to executives.
• Experience leading media agencies and cross-functional partnerships.
• Experience summarizing data on online paid media and insights.

Responsibilities

• Lead design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and meet performance goals.
• Direct external media agencies and partners, ensuring flawless execution and data-backed optimization.
• Define requirements, KPIs, and data structures for evaluating media efficiency and budget pacing with MarTech/Data teams.
• Design and oversee A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
• Collaborate on tracking implementations (GA4, GTM, server-side tagging) to ensure accurate data flow into data warehouses.
• Advise leadership on media mix optimization, forecasting, and agile budget allocation based on modeling.

Skills

Digital media strategy

Media buying

Data-driven performance marketing

Budget forecasting

Cross-functional collaboration

A/B testing design

Education

Bachelor's degree or equivalent practical experience

Tools

GA4 tracking

GTM

Pixel implementation

SQL

Looker

Tableau

Job description

Digital Media Media Manager Remote

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.

The application window will be open until at least November 15th, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Role Description:

You will be part of the gFiber Digital team, a growth marketing team that delivers and nurtures customers through digital touch points. We bridge local go-to-market execution with nationwide brand scale, collaborating closely with Product Marketing, Web/UX, Creative, Data Science, and Local Field Operations.

In this role, you will be a strategic owner of our digital media investments while serving as the primary bridge between media execution and our data/martech infrastructure. You will oversee media strategy, buying, and optimization—both direct and through agency management—while bringing a highly analytical lens to how we measure success. You will partner closely with MarTech and Data Engineering to shape dashboard requirements, implement advanced tracking, and design incrementality tests, ensuring our media dollars are driving measurable subscriber growth.

In this role, you’ll:

• Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
• Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
• Act as the primary liaison to the MarTech and Data Science teams. You won't build the dashboards from scratch, but define the requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
• Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
• Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
• Strategic Budget & Mix Ownership: Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.

At a minimum we’d like you to have:

• Bachelor's degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing.
• Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the ability to troubleshoot data discrepancies between media platforms and internal systems.
• Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership.
• Experience managing media agencies and leading cross-functional internal partnerships (MarTech, Creative, Data Science).
• Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.

It’s preferred if you have:

• Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects.
• Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams.
• Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub)
• Experience with telecom and/or subscription service business models, focusing heavily on customer acquisition cost (CAC), retention, and lifetime value.

The US base salary for this full-time position is $135,100 - $218,500 + bonus + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process.