Growth-Focused Digital Media Manager

GFiber; United States; Remote; USD 135,000 - 219,000; Full time

Job summary

gFiber is seeking a seasoned Digital Media Lead to own media strategy, buying, and optimization across search, display, video, and programmatic channels. You will align with Product Marketing, Web/UX, Creative, and Data Science to drive measurable subscriber growth.

You will bridge media execution with MarTech and Data Engineering, shaping dashboard requirements, implementing advanced tracking, and running incrementality tests to prove causal impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization with data-driven performance focus.
• Proficient in Google Analytics (GA4) and tracking technologies (GTM, pixel implementation).
• Experience managing substantial media budgets and presenting data to executives.
• Experience managing media agencies and cross-functional partnerships.
• Experience collecting and summarizing data for online paid media and insights.

Responsibilities

• Lead design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic).
• Direct external media agencies and strategic partners to ensure target performance.
• Define requirements, KPIs, and data structures with MarTech and Data Science teams.
• Design and oversee A/B tests, geo-experiments, and incrementality tests.
• Collaborate on tracking implementations (GA4, GTM, server-side tagging, UTM taxonomies).
• Advise on media mix optimization, forecasting, and agile budget allocation.

Skills

Digital media strategy

Budget management

Data-driven marketing

Agency management

GA4 tracking

Looker/Tableau

Education

Bachelor's degree or equivalent

Tools

GA4

GTM

Pixel tracking

SQL

Looker

Tableau

Job description

gFiber is seeking a seasoned Digital Media Lead to own media strategy, buying, and optimization across search, display, video, and programmatic channels. You will align with Product Marketing, Web/UX, Creative, and Data Science to drive measurable subscriber growth.

You will bridge media execution with MarTech and Data Engineering, shaping dashboard requirements, implementing advanced tracking, and running incrementality tests to prove causal impact.