Growth-Focused Digital Media Acquisition Manager

gFiber; Austin (TX); In loco; USD 135.000 - 219.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonus

Benefits package

Descrizione del lavoro

gFiber is seeking a growth-focused Digital Media leader to own media strategy, buying, and optimization across channels. You will align with MarTech and Data teams to shape dashboards, tracking, and incrementality tests, driving subscriber growth through data-backed decisions.

You will manage large media budgets, partner with agencies, and influence senior leadership on budget and mix decisions, while ensuring compliant, privacy-conscious tracking.

Competenze

• Bachelor’s degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization.
• Proficient in GA4 and tracking technologies with data troubleshooting ability.
• Experience managing large media budgets and agency partnerships.
• Experience presenting performance data to executives.

Mansioni

• Lead design, execution, and optimization of large-scale acquisition campaigns.
• Direct external media agencies and partners for flawless execution.
• Define KPIs and data structures with MarTech/Data Science teams.
• Design and oversee A/B tests, geo-experiments, and incrementality tests.
• Collaborate on tracking implementations to ensure data flow to warehouses.
• Advise on media mix, forecasting, and agile budget allocation.

Conoscenze

Digital media strategy

Media buying

Performance marketing

Data analysis

Experiment design

Stakeholder management

Formazione

Bachelor's degree or equivalent

Strumenti

GA4

GTM

Pixel tracking

SQL

Looker

Tableau

Descrizione del lavoro

gFiber is seeking a growth-focused Digital Media leader to own media strategy, buying, and optimization across channels. You will align with MarTech and Data teams to shape dashboards, tracking, and incrementality tests, driving subscriber growth through data-backed decisions.

You will manage large media budgets, partner with agencies, and influence senior leadership on budget and mix decisions, while ensuring compliant, privacy-conscious tracking.