Retail Media Growth Lead (Remote)

fgf brands

New York (NY)

Remote

USD 100,000 - 130,000

Full time

5 days ago

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Benefits offered by this job

Career growth & leadership training

Health benefits & flexible medical/HSA

401(k) program

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our US and Canada retailers. You will drive annual and quarterly media strategies aligned with brand objectives, work with creative and shopper teams, and collaborate with agencies to enhance media efficiency and growth.

You will own the media budget, shape network partnerships, and guide measurement frameworks including CPA and household penetration.

Qualifications

5+ years in CPG, ideally Brand Manager or eCommerce Sales Manager.
Commercial mindset with understanding of P&Ls, trade, and how media drives growth.
Experience leading external partners and agencies to achieve business outcomes.
Ability to turn data into a clear point of view and defend it with stakeholders.
Willingness to travel 15% within USA/Canada and work remote with occasional visits to office.

Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks.
Build annual and quarterly media strategies aligned to brand objectives and customer plans.
Shape the broader media roadmap including planning, buying and measurement.
Own the commerce media budget and optimize for CPA and household growth.
Lead discussions with retail media networks and negotiate terms.
Partner with creative and media agencies to deliver a unified plan.