Retail Media Manager - Remote Growth Leader

fgf brands; Oregon; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Leadership training

Health benefits

401k program

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our US and Canada retailers. You will shape how our brands reach households through paid channels, coordinating with creative partners and Sales, Brand, and Shopper Marketing teams to improve efficiency and drive sales.

The role focuses on commerce media while offering opportunities to influence broader media strategy as the business grows. Remote role with occasional visits to the Toronto office.

Qualifications

• 5+ years of CPG experience in brand or eCommerce sales management.
• Commercial mindset with understanding of P&Ls, trade, and how media drives growth.
• Experience with retail media networks (Walmart Connect, Kroger Precision Marketing, Loblaw Advance, Instacart) and hands-on campaigns.
• Fluency with CPA, HHP and incrementality.
• Experience leading agencies and holding them accountable to outcomes.
• Bachelor's degree in Marketing, Business or related field, or equivalent experience.
• Willingness to travel 15% in US/Canada; remote role with occasional visits to Toronto.

Responsibilities

• Set long-term commerce media vision across key retailers in US/Canada.
• Build annual and quarterly media strategies aligned to brand objectives.
• Shape portfolio allocation and decide where to play.
• Develop broader media roadmap including planning, buying, and measurement.
• Provide POV on retail media trends and act to beat competitors.
• Own and optimize the commerce media budget to lower CPA and recruit households.
• Lead conversations with retail media networks and negotiate terms.
• Collaborate with creative and agency partners for integrated plans.
• Align with Sales, Brand and Shopper Marketing for a consistent shopper story.
• Own the media measurement framework using CPA, HHP, incrementality.
• Design incrementality tests and translate results into recommendations.
• Reallocate spend quickly based on data.
• Raise the bar on media thinking across team and business.

Skills

CPG experience

Commercial mindset

CPA, HHP & incrementality

Agency management

Data storytelling

Education

Degree in Marketing or Business

Job description

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our US and Canada retailers. You will shape how our brands reach households through paid channels, coordinating with creative partners and Sales, Brand, and Shopper Marketing teams to improve efficiency and drive sales.

The role focuses on commerce media while offering opportunities to influence broader media strategy as the business grows. Remote role with occasional visits to the Toronto office.