Digital Media Marketing Manager

GFiber; Stati Uniti; Remoto; USD 135.000 - 219.000; Tempo pieno

Descrizione del lavoro

gFiber is seeking a seasoned Digital Media Lead to own media strategy, buying, and optimization across search, display, video, and programmatic channels. You will align with Product Marketing, Web/UX, Creative, and Data Science to drive measurable subscriber growth.

You will bridge media execution with MarTech and Data Engineering, shaping dashboard requirements, implementing advanced tracking, and running incrementality tests to prove causal impact.

Competenze

• Bachelor's degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization with data-driven performance focus.
• Proficient in Google Analytics (GA4) and tracking technologies (GTM, pixel implementation).
• Experience managing substantial media budgets and presenting data to executives.
• Experience managing media agencies and cross-functional partnerships.
• Experience collecting and summarizing data for online paid media and insights.

Mansioni

• Lead design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic).
• Direct external media agencies and strategic partners to ensure target performance.
• Define requirements, KPIs, and data structures with MarTech and Data Science teams.
• Design and oversee A/B tests, geo-experiments, and incrementality tests.
• Collaborate on tracking implementations (GA4, GTM, server-side tagging, UTM taxonomies).
• Advise on media mix optimization, forecasting, and agile budget allocation.

Conoscenze

Digital media strategy

Budget management

Data-driven marketing

Agency management

GA4 tracking

Looker/Tableau

Formazione

Bachelor's degree or equivalent

Strumenti

GA4

GTM

Pixel tracking

SQL

Looker

Tableau

Descrizione del lavoro

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.

The application window will be open until at least November 15th, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Role Description:

You will be part of the gFiber Digital team, a growth marketing team that delivers and nurtures customers through digital touch points. We bridge local go-to-market execution with nationwide brand scale, collaborating closely with Product Marketing, Web/UX, Creative, Data Science, and Local Field Operations.

In this role, you will be a strategic owner of our digital media investments while serving as the primary bridge between media execution and our data/martech infrastructure. You will oversee media strategy, buying, and optimization—both direct and through agency management—while bringing a highly analytical lens to how we measure success. You will partner closely with MarTech and Data Engineering to shape dashboard requirements, implement advanced tracking, and design incrementality tests, ensuring our media dollars are driving measurable subscriber growth.

In this role, you’ll:

• Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
• Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
• Act as the primary liaison to the MarTech and Data Science teams. You won't build the dashboards from scratch, but define the requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
• Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
• Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
• Strategic Budget & Mix Ownership: Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.

At a minimum we’d like you to have:

• Bachelor's degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing.
• Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the ability to troubleshoot data discrepancies between media platforms and internal systems.
• Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership.
• Experience managing media agencies and leading cross-functional internal partnerships (MarTech, Creative, Data Science).
• Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.

It’s preferred if you have:

• Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects.
• Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams.
• Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub)
• Experience with telecom and/or subscription service business models, focusing heavily on customer acquisition cost (CAC), retention, and lifetime value .

The US base salary for this full-time position is $135,100 - $218,500 + bonus + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process.

#LI-DNI

gFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF).

It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing our accommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.