Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Remote; USD 60,000 - 100,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies across online channels, driving brand awareness, lead generation, and growth. The role requires strong analytics, content creation, and campaign management skills, with a focus on data-driven optimization.

You will collaborate with content, design, and sales teams, manage campaigns on Google Ads/Meta/LinkedIn, and contribute to SEO efforts while supporting email marketing and

Qualifications

• Experience leading digital marketing campaigns and channel strategy.
• Strong knowledge of SEO, content marketing, email marketing, and social media.
• Ability to analyze campaign performance and make data-driven decisions.
• Experience with analytics tools (GA/GA4, Search Console) and reporting.
• Proven track record of improving ROI and conversions through optimization.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword and audience research and competitive analysis for growth.
• Create and optimize content for websites, social media, emails, and campaigns.
• Monitor performance metrics and budgets, and generate insights.
• Analyze data and produce performance reports to guide decisions.
• Conduct A/B testing of ads, pages, audiences, and messaging.
• Improve ROI, conversions, engagement, and customer acquisition.
• Collaborate with content, design, sales and other teams for consistency.
• Support SEO initiatives with keyword optimization and site improvements.
• Manage email marketing campaigns and audience segments as needed.
• Track industry trends and emerging tools; monitor traffic with analytics.
• Identify opportunities to boost lead generation and digital performance.
• Maintain campaign docs, calendars, budgets and records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM content marketing

Analytics & data interpretation

Google Analytics

A/B testing

Campaign optimization

Cross-functional collaboration

Copywriting & content creation

Project management

Remote work capability

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies across online channels, driving brand awareness, lead generation, and growth. The role requires strong analytics, content creation, and campaign management skills, with a focus on data-driven optimization.

You will collaborate with content, design, and sales teams, manage campaigns on Google Ads/Meta/LinkedIn, and contribute to SEO efforts while supporting email marketing and