Data-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Simera Talent is seeking a creative Digital Marketing Specialist to develop, execute, and optimize strategies that boost brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta, LinkedIn, and email, analyze performance, run A/B tests, and provide data-driven insights for continuous improvement.

The role requires strong collaboration with content, design, and sales teams, plus a proactive mindset and fluency with analytics tools to stay ahead in a

Qualifications

• Experience creating and optimizing digital marketing campaigns.
• Strong analytical and data interpretation skills.
• Proficient with Google Analytics or similar tools.
• Familiar with SEO, content marketing, social media and email marketing.
• Ability to run A/B tests and use data to improve performance.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword, audience and competitive research to find growth opportunities.
• Create and optimize digital content for websites, social media, email and ads.
• Monitor performance, budgets, conversions, traffic and other metrics.
• Analyze data and generate performance reports with insights.
• Run A/B tests for ads, landing pages, audiences, and messaging.
• Improve ROI, conversion rates, engagement and customer acquisition.
• Collaborate with content, design, sales and other teams for consistent marketing.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends and new digital tools.
• Track website traffic and user behavior using analytics platforms.
• Identify opportunities to enhance lead generation and digital performance.
• Maintain campaign calendars, budgets and performance records.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM/content marketing

Analytical skills

Google Analytics

A/B testing

Conversion optimization

Marketing metrics

Communication skills

Content creation

Project management

Independent work

Adaptability

Collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

Simera Talent is seeking a creative Digital Marketing Specialist to develop, execute, and optimize strategies that boost brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta, LinkedIn, and email, analyze performance, run A/B tests, and provide data-driven insights for continuous improvement.

The role requires strong collaboration with content, design, and sales teams, plus a proactive mindset and fluency with analytics tools to stay ahead in a