Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to drive brand awareness, generate leads, and grow the business. You will craft and run campaigns across Google Ads, social platforms, email, and content, using data to optimize performance.

The role requires hands-on campaign management, keyword research, A/B testing, and collaboration with content, design, and sales teams. A data-driven mindset and familiarity with analytics tools are essential.

Qualifications

• Experience planning and executing digital marketing campaigns.
• Ability to analyze data and generate insights.
• Familiarity with SEO, SEM, social media, and email marketing.
• Experience with analytics tools like Google Analytics.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword and audience research to identify growth opportunities.
• Create and optimize digital content for websites, social media, email, and ads.
• Monitor performance, budgets, conversions, traffic, and other metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, and messaging.
• Optimize campaigns to improve ROI and customer acquisition.
• Collaborate with content, design, and sales teams to align initiatives.
• Support SEO initiatives and website performance improvements.
• Manage and optimize email marketing campaigns and segments.
• Track industry trends and emerging digital tools.
• Identify opportunities to improve lead generation and engagement.
• Maintain campaign documentation and calendars.
• Continuously test new strategies and channels.

Skills

Digital marketing strategy

Campaign management

Analytics interpretation

SEO/SEM

Paid advertising

Content marketing

A/B testing

Communication skills

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Excel/Sheets

Job description

simera-talent is seeking a Digital Marketing Specialist to drive brand awareness, generate leads, and grow the business. You will craft and run campaigns across Google Ads, social platforms, email, and content, using data to optimize performance.

The role requires hands-on campaign management, keyword research, A/B testing, and collaboration with content, design, and sales teams. A data-driven mindset and familiarity with analytics tools are essential.