Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Remote; USD 65,000 - 95,000; Full time

Job summary

Simera-talent seeks a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels, driving brand awareness and lead generation. You will analyze data, run A/B tests, refine SEO/SEM, content, and email efforts, and collaborate with design, sales, and content teams while supporting remote-friendly workflows.

Ideal candidates have strong analytical skills, experience with paid advertising platforms, and a passion

Qualifications

• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-driven attitude.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordi­nate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Paid advertising

SEO/SEM

Analytics

Google Analytics

A/B testing

Content marketing

Cross-functional collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Simera-talent seeks a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels, driving brand awareness and lead generation. You will analyze data, run A/B tests, refine SEO/SEM, content, and email efforts, and collaborate with design, sales, and content teams while supporting remote-friendly workflows.

Ideal candidates have strong analytical skills, experience with paid advertising platforms, and a passion