Remote Digital Marketing Specialist - Growth & Analytics

simera-talent; San Francisco (CA); Remote; USD 65,000 - 95,000; Full time

Job summary

simera-talent is looking for a Digital Marketing Specialist to develop and optimize digital strategies that grow brand awareness and generate leads. You will manage campaigns across Google Ads, Meta, and LinkedIn, while analyzing performance data to drive improvements.

Responsibilities include content creation, SEO support, A/B testing, and collaboration with sales and design teams to ensure consistent messaging and measurable ROI.

Qualifications

• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience research, and competitive analysis.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Campaign management

Analytics & data interpretation

A/B testing methodologies

SEO, SEM, content marketing

Paid advertising platforms (Google Ads

Tools

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Search Console

Job description

simera-talent is looking for a Digital Marketing Specialist to develop and optimize digital strategies that grow brand awareness and generate leads. You will manage campaigns across Google Ads, Meta, and LinkedIn, while analyzing performance data to drive improvements.

Responsibilities include content creation, SEO support, A/B testing, and collaboration with sales and design teams to ensure consistent messaging and measurable ROI.