Growth-Driven Digital Marketing Lead (SEO & Analytics)

Guaranty Bank & Trust Company; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Guaranty Bank & Trust Company is seeking a Digital Marketing Manager in Memphis to shape the bank’s digital strategy and drive growth. You will own campaigns, analytics, and website performance, working closely with the Marketing team and CMO.

You will manage SEO, local search, reputation, and cross-channel campaigns, ensuring regulatory compliance and data-driven decision making to enhance customer experience.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5–7+ years in digital marketing, analytics, and website management.
• Strong knowledge of SEO, local search, reputation management.
• Ability to translate analytics into actionable insights.

Responsibilities

• Develop and execute digital marketing strategies aligned with growth goals.
• Plan, manage, and optimize campaigns across search, display, OTT, paid social, email.
• Manage budgets and vendor relationships to maximize ROI.
• Ensure campaigns comply with banking regulations and internal policies.
• Own analytics platforms, measurement frameworks, and attribution models.

Skills

Digital marketing

SEO

Analytics

Campaign management

Google Analytics

Budget management

Vendor management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

Guaranty Bank & Trust Company is seeking a Digital Marketing Manager in Memphis to shape the bank’s digital strategy and drive growth. You will own campaigns, analytics, and website performance, working closely with the Marketing team and CMO.

You will manage SEO, local search, reputation, and cross-channel campaigns, ensuring regulatory compliance and data-driven decision making to enhance customer experience.