Banking Digital Marketing & Analytics Lead

Guaranty Bank-; Oxford (MS); On-site; USD 70,000 - 100,000; Full time

Job summary

Guaranty Bank in Oxford, MS seeks a Digital Marketing Manager to own the bank's digital strategy, campaigns, and analytics. You will manage SEO, local search visibility, and reputation management while coordinating with stakeholders to align marketing with business goals.

The role requires deep expertise in Google Analytics, GTM, and Search Console, plus experience managing budgets and vendor relationships in a regulated banking environment.

Qualifications

• 5–7+ years in digital marketing, analytics or related fields.
• Experience planning and managing paid media campaigns and budgets.
• Deep knowledge of SEO, local search, and reputation management.
• Proficient with GA, GTM, Search Console and measurement.
• Ability to translate data into actionable insights.

Responsibilities

• Develop and execute digital marketing strategies to drive growth.
• Plan, manage, and optimize campaigns across search, display, OTT, paid social, email.
• Partner with stakeholders to translate goals into programs.
• Manage budgets, targets, channels, and creative requirements.
• Oversee campaigns from planning to post-analysis.
• Monitor lead gen, conversions, and ROI; optimize accordingly.
• Ensure compliance with banking regulations and internal policies.
• Own analytics platforms and measurement frameworks.
• Develop dashboards and actionable insights for decisions.

Skills

Digital marketing

Search marketing

Analytics

Website management

Budget management

Vendor relationships

SEO

Local search

Reputation management

Google Analytics

Google Tag Manager

Google Search Console

Campaign tracking

Attribution

Data-driven decision making

Strategic & hands-on

Regulated industry experience

Banking/financial services marketing

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

Guaranty Bank in Oxford, MS seeks a Digital Marketing Manager to own the bank's digital strategy, campaigns, and analytics. You will manage SEO, local search visibility, and reputation management while coordinating with stakeholders to align marketing with business goals.

The role requires deep expertise in Google Analytics, GTM, and Search Console, plus experience managing budgets and vendor relationships in a regulated banking environment.