Digital Marketing Lead — Growth & Analytics (Banking)

Guaranty Bank; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Guaranty Bank is seeking a Digital Marketing Manager to lead the bank’s digital marketing strategy, campaigns, and analytics from Memphis, TN. The role combines strategic planning with hands-on ownership of digital initiatives that drive growth and improve customer experience.

You will own SEO, analytics platforms, and vendor relationships, while partnering with stakeholders to identify opportunities and optimize performance across channels.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of digital marketing, analytics, or website management experience preferred.
• Experience planning and managing paid media campaigns and vendor relationships.
• Strong knowledge of SEO, local search, and digital performance measurement.

Responsibilities

• Develop and execute digital marketing strategies that support growth objectives.
• Plan, manage, and optimize campaigns across search, display, OTT, paid social, email, and onboarding channels.
• Coordinate with business lines to translate goals into marketing programs.
• Manage budgets, targets, and creative requirements to maximize ROI.
• Oversee campaigns from planning through optimization and post-campaign analysis.
• Develop dashboards and insights to support data-driven decisions.
• Ensure compliance with banking regulations and internal policies.

Skills

Digital marketing

Analytics

Campaign management

Project management

Communication

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

Guaranty Bank is seeking a Digital Marketing Manager to lead the bank’s digital marketing strategy, campaigns, and analytics from Memphis, TN. The role combines strategic planning with hands-on ownership of digital initiatives that drive growth and improve customer experience.

You will own SEO, analytics platforms, and vendor relationships, while partnering with stakeholders to identify opportunities and optimize performance across channels.