Digital Growth & Analytics Manager

Guaranty Bank-; Tupelo (MS); On-site; USD 60,000 - 90,000; Full time

Job summary

Guaranty Bank- is seeking a Digital Marketing Manager to lead the bank's digital marketing strategy, optimize campaigns, and improve online visibility. You will manage analytics platforms, vendor relationships, and digital assets while ensuring regulatory compliance and a strong customer experience.

The role requires strategic thinking and hands-on ownership of campaigns, data reporting, and cross-functional collaboration with marketing and business lines to drive growth.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 5-7+ years of digital marketing, analytics, or website management experience.
• Deep knowledge of SEO, local search, and digital measurement platforms.
• Ability to translate analytics into actionable recommendations.

Responsibilities

• Develop and execute digital marketing strategies to support growth objectives.
• Plan, manage, and optimize campaigns across search, display, social, email, and onboarding channels.
• Oversee budgets, channel recommendations, and creative requirements to maximize ROI.
• Monitor lead generation and conversion performance; provide optimization recommendations.
• Ensure compliance with banking regulations in campaigns and materials.
• Own analytics tools configuration and KPI dashboards for performance insights.

Skills

Digital marketing

SEO

Analytics

Campaign management

Budget management

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Related field

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

Guaranty Bank- is seeking a Digital Marketing Manager to lead the bank's digital marketing strategy, optimize campaigns, and improve online visibility. You will manage analytics platforms, vendor relationships, and digital assets while ensuring regulatory compliance and a strong customer experience.

The role requires strategic thinking and hands-on ownership of campaigns, data reporting, and cross-functional collaboration with marketing and business lines to drive growth.