Digital Marketing Lead: Growth, SEO & Analytics

Guarantee Electrical Company; St. Louis (MO); On-site; USD 85,000 - 120,000; Full time

Job summary

Guarantee Electrical Company seeks a Senior Digital Marketing Specialist to lead our digital presence, overseeing the website, SEO, social media, paid media, email marketing, and marketing tech. You will partner with content and analytics teams to ensure measurable impact across recruitment, business development, and brand awareness.

The role requires a strategic, hands-on marketer with data-driven decision making, strong collaboration skills, and experience shaping digital experiences in

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Five or more years of experience in digital marketing, website management, SEO, social media, analytics, or related disciplines.
• Experience managing websites, CMS platforms, digital campaigns, and marketing technologies.
• Strong understanding of SEO, AI-assisted search visibility, analytics, email marketing, paid media, and social media strategy.
• Experience analyzing performance data and translating insights into actionable recommendations.
• Excellent project management, communication, and cross-functional collaboration skills.
• Passion for emerging digital trends, AI-driven search behavior, marketing technology, and evolving audience engagement practices.

Responsibilities

• Lead strategy, performance, governance, and continuous improvement of Guarantee's website and digital experiences.
• Improve user experience, content discoverability, accessibility, and conversion pathways that support recruiting, business development, and brand awareness goals.
• Manage website content, landing pages, platform performance, and vendor relationships.
• Lead SEO, local search, AI-assisted search visibility, and answer-engine optimization initiatives.
• Partner with the Content Specialist to optimize content for discoverability across search, AI-powered experiences, and priority markets.
• Monitor search trends, keyword performance, and competitive visibility to identify opportunities and improve ranking.
• Develop and execute social media strategies that support brand awareness, recruitment, thought leadership, community engagement, and business development.
• Manage content distribution, publishing, audience engagement, and platform governance across key social channels.
• Analyze performance and recommend improvements that strengthen audience growth and engagement.
• Create and manage integrated digital campaigns across owned and paid channels.
• Manage paid media investments, targeting strategies, campaign optimization, and agency relationships.
• Measure campaign effectiveness and recommend opportunities to improve visibility, engagement, recruiting outcomes, and business impact.
• Build, develop, and execute email marketing and automation strategies supporting recruiting, events, thought leadership, communications, and business development.
• Manage audience segmentation, distribution lists, automated workflows, and campaign deployment.
• Monitor engagement and continuously optimize performance.
• Own digital reporting, analytics platforms, dashboards, and KPI measurement.
• Translate performance data into actionable recommendations that improve strategy, content planning, and investment decisions.
• Serve as the primary administrator and subject matter expert for marketing technologies, website platforms, analytics tools, automation systems, CRM integrations, OpenAsset integrations, and digital workflows.

Skills

Digital marketing

SEO

Analytics

Content marketing

Social media

Project management

Cross-functional collaboration

Paid media

Education

Bachelor's degree

Tools

CMS platforms

Marketing automation

CRM integrations

OpenAsset

Job description

Guarantee Electrical Company seeks a Senior Digital Marketing Specialist to lead our digital presence, overseeing the website, SEO, social media, paid media, email marketing, and marketing tech. You will partner with content and analytics teams to ensure measurable impact across recruitment, business development, and brand awareness.

The role requires a strategic, hands-on marketer with data-driven decision making, strong collaboration skills, and experience shaping digital experiences in