Digital Marketing Manager

Guaranty Bank; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Guaranty Bank is seeking a Digital Marketing Manager to lead the bank’s digital marketing strategy, campaigns, and analytics from Memphis, TN. The role combines strategic planning with hands-on ownership of digital initiatives that drive growth and improve customer experience.

You will own SEO, analytics platforms, and vendor relationships, while partnering with stakeholders to identify opportunities and optimize performance across channels.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of digital marketing, analytics, or website management experience preferred.
• Experience planning and managing paid media campaigns and vendor relationships.
• Strong knowledge of SEO, local search, and digital performance measurement.

Responsibilities

• Develop and execute digital marketing strategies that support growth objectives.
• Plan, manage, and optimize campaigns across search, display, OTT, paid social, email, and onboarding channels.
• Coordinate with business lines to translate goals into marketing programs.
• Manage budgets, targets, and creative requirements to maximize ROI.
• Oversee campaigns from planning through optimization and post-campaign analysis.
• Develop dashboards and insights to support data-driven decisions.
• Ensure compliance with banking regulations and internal policies.

Skills

Digital marketing

Analytics

Campaign management

Project management

Communication

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Tools

Google Analytics

Google Tag Manager

Google Search Console

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Marketing Manager

ADMIN-MARKETING Regular Full-Time Memphis, TN, US

Job Description

Digital Marketing Manager

Location:

Memphis

Department:

Marketing

Reports to:

Chief Marketing Officer

Positions Supervised :

Employee Classification:

FLSA Status:

Position Summary

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. This role combines strategic planning, performance optimization, and hands-on ownership of the platforms and initiatives that support growth and enhance customer experience.

Essential Functions-Primary Responsibilities and Accountabilities (90%)

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation can be provided to help enable qualified individuals with disabilities to perform the essential functions.

Essential Task Statement(s)

Digital Marketing & Campaign Management

• Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.
• Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
• Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into effective marketing programs.
• Manage campaign budgets, target strategies, channel recommendations, and creative requirements to maximize performance.
• Oversee campaigns from planning and implementation through ongoing optimization and post-campaign analysis.
• Monitor lead generation, conversion performance, and customer acquisition efforts, making recommendations to improve results and return on investment.
• Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.
• Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
• Own the administration, configuration, and optimization of Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms.
• Develop and maintain campaign tracking frameworks, conversion tracking, event tracking, goal configuration, and attribution models to ensure accurate

measurement of marketing performance.

• Manage Google Business Profiles and location listings across Google, Apple, and Bing platforms while improving local search visibility and location accuracy.
• Develop and execute reputation management strategies, including monitoring online reviews, identifying trends, coordinating appropriate responses, and strengthening the bank’s online reputation.
• Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
• Develop dashboards, reporting, and actionable insights that support data-informed decision-making and continuous optimization.

Website Digital Asset Management

• Oversee website strategy, content, performance, and user experience.
• Manage domain portfolio strategy, governance, and maintenance.
• Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
• Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
• Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable banking regulations and internal policies.
• Manage relationships with digital agencies, technology partners, and marketing vendors.
• Establish clear goals, reporting expectations, timelines, and performance standards.
• Evaluate vendor recommendations and performance to ensure strategies align with the bank’s priorities and deliver measurable value.
• Hold vendors accountable for established deliverables, service expectations, and results.

Ensure bank is in compliance with federal banking regulations including, but not limited to Bank Secrecy Act, OFAC, Community Reinvestment Act, American with Disabilities Act, Right to Financial Privacy Act, Gramm-Leach-Bliley Act, the Federal Reserve’s “lettered” regulations, and Digital Marketing Manager roles and responsibilities relating to each act.

Additional Functions-Secondary Responsibilities and Accountabilities (10%)

Additional Task Statement(s)

• Work overtime, as needed.
• Provide assistance to other departments as needed.
• Perform other duties that may be assigned and requested.

Position Qualifications

Education: Required: Bachelor’s degree in marketing, Communications, Business, or a related field.

Experience: Preferred:

• 5–7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields.
• Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.
• Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.
• Demonstrated ability to configure and manage digital measurement platforms,

troubleshoot tracking issues and maintain accurate campaign and conversion data.

• Ability to translate analytics and performance data into clear insights and actionable recommendations.
• Strong analytical, project management, communication, and problem-solving skills.
• Ability to operate effectively in both strategic and hands-on roles.
• Experience working within a regulated industry is a plus.
• Banking or financial services marketing experience is preferred but not required.

Licenses and Certifications: Required – None

Position Requirements

Competency Statement(s)

• Accountability (core value) – Always do what we say and hold one another accountable.
• Accuracy – Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete and error free work.
• Active Listening – Gives full attention to what others are saying, attentive to others’ ideas and concerns; asks questions to clarify understanding.
• Conceptual Thinking – Notices similarities between different and apparently unrelated situations.
• Confidentiality (Core Value) – Always maintains strict confidentiality .
• Community Development (Core Value) – Always committed to community development.
• Critical Thinking – Apply rules and logic to situations; considers factors beyond the initial information given.
• Data entry – Proficient alpha/numeric data entry skills. oriented – Concentrates on routing work details; carefully monitors and examines one’s own and others’ work; ensures accuracy in documentation and data.
• Ethical Conduct – Conducts oneself consistently with sound banking practices and standards, upholding the values of Guaranty Bank.
• Integrity (Core Value) – Always act with integrity and honesty.
• Respect (Core Value) – Always treats others with respect.

Physical Requirements

Physical requirements needed to perform the above essential duties, with or without reasonable accommodation, may be requested from Human Resources.

Frequency

Lbs.

90%

Standing

5%

Walking

5%

Fine Manipulation of hands

85%

Lifting

Daily

10 lbs.

Carrying

Daily

10 lbs.

Pushing/Pulling

Seldom

Rarely

Reaching/Overhead

Occasional

Stress Level

High at times

General notice

The bank has reviewed the job description to ensure the essential functions and general duties of the role, risk management practices, and proficiency in the skills and knowledge necessary for the essential functions and duties of the role. This deposit is in no way a guarantee that the employee d…