CRM & Lifecycle Marketing Specialist – Growth Marketing

TalentHop; United States; Remote; USD 130,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) Retirement Plan

Job summary

TalentHop is seeking a CRM & Lifecycle Marketing Specialist - Growth Marketing to design and optimize customer programs for ecommerce brands. This fully remote role focuses on activation, engagement, retention, and reactivation through data-driven, multi-channel campaigns.

You will own segmentation and automation triggers, manage CRM integrations, and apply AI tools for content and campaign development. Proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog is required to

Qualifications

• 2-4 years of lifecycle and CRM marketing experience.
• Ability to deliver measurable campaign impact.
• Strong initiative, creativity, and problem-solving skills.
• Experience with multi-channel campaign execution including writing and design.
• Proficient in building marketing logic including segmentation and automation triggers.
• Hands-on experience with AI tools for content creation and campaign development.
• Technical proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog.
• Ability to work independently as an individual contributor.

Responsibilities

• Manage activation and onboarding of new advertisers to ensure successful campaign launches.
• Drive engagement and campaign performance to achieve measurable advertiser success.
• Develop retention and win-back strategies to reactivate paused advertisers.
• Execute targeted outbound marketing to attract new advertisers using intent signals.
• Utilize multiple channels including email, SMS, LinkedIn, and direct mail for outreach.
• Maintain and optimize segmentation, triggers, and integration between data platforms and CRM tools.

Skills

Lifecycle marketing

CRM marketing

Multi-channel campaigns

Segmentation

Automation triggers

AI content tools

Campaign design

SQL analytics

Tools

HubSpot

Salesforce

PostHog

Job description

This is a Fully Remote Job

About Our Client:

The organization operates in the advertising technology space, providing end-to-end solutions that help businesses of various sizes connect with their target customers globally. It addresses challenges related to audience reach, monetization, and growth for businesses by delivering scalable advertising technologies. The company’s platform supports advertisers in efficiently managing campaigns and improving engagement and retention.

About the Opportunity:

The CRM & LIFECYCLE MARKETING SPECIALIST - GROWTH MARKETING is responsible for developing and optimizing customer relationship management strategies targeted at e-commerce and direct-to-consumer brands. This role focuses on driving advertiser activation, engagement, performance, retention, and reactivation through data-driven and multi-channel marketing approaches. The position contributes to building scalable marketing processes that improve revenue and operational efficiency.

Responsibilities:

• Manage activation and onboarding of new advertisers to ensure successful campaign launches.
• Drive engagement and campaign performance to achieve measurable advertiser success.
• Develop retention and win-back strategies to reactivate paused advertisers.
• Execute targeted outbound marketing to attract new advertisers using intent signals.
• Utilize multiple channels including email, SMS, LinkedIn, and direct mail for outreach.
• Maintain and optimize segmentation, triggers, and integration between data platforms and CRM tools.

Requirements:

• 2-4 years of experience in lifecycle and CRM marketing.
• Demonstrated ability to deliver results with measurable campaign impact.
• Strong initiative, creativity, and problem-solving skills.
• Experience with multi-channel campaign execution including writing and design.
• Proficient in building marketing logic including segmentation and automation triggers.
• Hands-on experience with AI tools for content creation and campaign development.
• Technical proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog.
• Ability to work independently as an individual contributor.

Pay Range and Compensation Package:

• USA Base Pay Range: CA, NY, WA States $153,000-$200,000 USD
• USA Base Pay Range: all other States (excludes CA, NY, WA) $130,050-$170,000 USD

Benefits & Perks:

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) Retirement Plan

Equal Opportunity Statement:

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.